You Want a Successful Blog? Read this!
Ever since the growth of the Internet began to skyrocket, we’ve seen new words being introduced into everyday conversation. Words or sayings, such as “blog,” “chat room,” “IM,” and “vlog,” slowly found their way into our vocabularies. Other words took on new meanings, for example, “comment” no longer pertains only to words said out loud, and it now can refer to typed words online.
While these new words were certainly a change, it was much harder to understand the meaning behind them, especially for infrequent computer users. Many wondered what was this thing called a “blog,” and why were people so eager to read them. Now, years later, most everyone knows what a blog is, however, far fewer know how to write one.
To help combat this, here are a few simple tips to writing a successful blog.
What Makes a Blog “Successful”?
First of all, let’s discuss your goals.
What do you wish to get out of your blog? Is it a business blog looking to inform customers? A personal blog looking to entertain? Or a combination of the two – a business blog that will entertain or simply gain followers?
No matter what the suggested outcome, there are concrete ways to help make your blog a reality.
Write Original Content
No one wants to visit a blog to look over rehashed or unoriginal text. Create all of your text from scratch, whether you write them or hire someone else to do it. Then be sure to include personal anecdotes as a way of giving your readers something to relate to.
For example, if you were in the business of selling mousetraps, you might tell a story from your childhood when an elusive mouse couldn’t be caught. Or how, as an adult, you learned to patch walls to keep mice out of your garage. The story isn’t so much important as it engages and entertains the audience.
Keep it Short
Long-winded sentences and paragraphs tend to bore audiences. Grab their attention and keep it with multiple breaks and headers. Readers will have a better idea of what the content holds and be less likely to lose concentration.
Call to Action
Finally, give the readers a task. Ask them to comment, follow your brand on Facebook or Twitter, or tell them to visit your website. With a direct call to action, they’ll be more likely to follow through and you can gain their Internet traffic, and, hopefully their business.
Use these easy-to-follow tips to help achieve the blog you’re after. Not only will you create engaging and informative content, but you can help bring in new customers and followers to your website. After all, more visitors to your site means more conversions and more profits.
Now that you’ve gotten more information about blogging, your next step should probably be learning more about how to market your products or services, whether you’re selling mousetraps or represent a law firm. Post written by guest blogger Mary.
Posted on: March 6, 2012
Read These Related Posts
Having an effective call to action is an essential part of any website. A call to action is not just limited to e-shops and ecommerce sites. Every...