Last Updated on by Karl
15 great presentations to get insight into social media and marketing. Some are strategic, and others include case studies, spiced up with recent social media and marketing statistics. Get ideas or use them to change minds of people you need in your boat. Enjoy!
1. How to Build a Data-driven Social Media Marketing Strategy
Brands are spending more and more budget on social media marketing, but evaluating social ROI and performance can be tricky. What’s working well and what’s not, and what’s worth spending more time and money on? In most cases, these questions go unanswered, and it’s tough to know where to begin to improve your social media marketing strategy.
Whether you need to report and prove your social media ROI or want to have better control over your social strategy, you need to be tracking the right KPIs so you can report, analyze, and improve.
2. Social Media Marketing Trends 2017 by Socialbakers
Social media marketing trends in 2017 backed with data and case studies. Social media adspend on the rise. The growth and adoption of Social Video. Brands adopting media house approach to content. Working with influencers & leveraging user generated content. Increased involvement of brands in social activism & politics.
3. 2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next” in social media and content marketing. They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen. Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
4. A Guide to Social Media Marketing Measurement
Stuck on how to measure your social media marketing efforts? Here's practical advice from a leading marketing authority that may help you move forward. Your social media success might not be measured by WHAT you measure but also WHEN you measure it. The key is finding the right measurement for your organization’s place in the social media journey.
5. Seven steps to Create a Winning Social Media Marketing Strategy
This is an e-book:
Today, more than ever, brands realize the importance of social media, but many are still unsure how to take full advantage of all the different platforms. This seven-step guide from Sprout Social walks you through the entire process of creating and executing your own personalized social media marketing strategy. Among Many Things, You Will Learn How to:
- Choose social goals that solve real business challenges.
- Extend social media throughout your entire organization.
- Create unique and engaging content to share on social.
6. Content Marketing in the UK 2017: Budgets, Benchmarks and Trends
The annual content marketing survey, from which the results of this report were generated, revealed many new insights this year. We asked more questions about content marketing strategy, factors that in content marketing success, marketers’ attitudes about content creation and content marketing in general, and much more.
We also asked respondents about their commitment level to content marketing. To see the types of content marketing activities that those who are more committed are prioritizing, see the chart on page 4. Enjoy!
7. How To Plan And Build A Successful Content Marketing Strategy
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise. Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
8. The 2017 Content Marketing Framework
CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
9. The X factor: The Secret to Better Content Marketing
Content Marketing is something we all must do, but we do not all do it well. The X Factor which separates the two is Agile Marketing. In this presentation I'll teach you what Agile Content Marketing is, the data to prove why Agile is better, and how to execute agile content marketing with agile lead nurturing, agile social advertising, and agile content creation.
10. Content Marketing Predictions 2017
In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
11. 75 [More] Content Marketing Examples
75 content marketing examples — new and old. Companies of various sizes, locations, and industries created these efforts and delivered them in a wide variety of formats. We hope they will give you a feel for the tremendous things brands can accomplish with content marketing — and inspire you to explore some new content marketing ideas of your own.
12. How To Sell Content Marketing To Executives
Content marketing is about change. You know you need to do it, to measure it and to show ROI. In this presentation at #CMWorld, I show you how to build the business case for content marketing. How to find the budget. And how to show real marketing ROI to the executives who demand it.
13. Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future
Consider how much time your team spends discovering keywords; planning blog post topics; writing, optimizing, personalizing and automating content; testing landing pages; scheduling social shares; reviewing analytics and defining content strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create.
Machines are not going to replace content marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career.
14. Technology Content Marketing 2017 – Benchmarks, Budgets & Trends – North America
This report focuses on the North American technology marketers who participated in our seventh annual content marketing survey. New for this year, we asked technology marketers about their success with content marketing:
- 24% said their organization’s overall approach to content marketing is “extremely” or “very” successful
- 64% said that compared with one year ago, their organizations are “much more” or “somewhat more” successful with content marketing
- 92% of those who reported success attributed that to a better job with content creation.
Seventy-four percent said their organization always or frequently prioritizes delivering content quality over content quantity. That stat is even higher (92%) among the top-performing technology marketers (see the chart on page 4 for our definition of a “top performer”).
15. Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Here's how to create a content marketing strategy your customers will love, in 7 steps. This presentation from global content marketing consultant, keynote speaker, and New York Times bestselling author Jay Baer will help you craft a winning content marketing strategy for your brand or organization. The principles in this presentation are used by Jay Baer and his Convince and Convert consulting firm on behalf of some of the largest companies in the world. Learn how corporate objectives, audiences, audience inquiries, metrics, content execution, and even social media work together to make content marketing programs successful. You'll want to print this one out and/or share it with your team.
Image credit: mr.throk