20 Hidden Marketing Techniques That Make Consumers Spend More

Take a look at these 20 hidden marketing techniques designed to make you spend more, and find ways to use them in your online campaigns.

  1. Buy today, save tomorrow
    Give your buyers store credit if the purchase is larger than a certain amount. Buy more than X dollars and get Y percent of your next purchase.
  2. Grocery store smells
    If you are selling food items make the delicious smells work their magic on buyers willpower by putting certain items in the front of the store.
  3. Placing popular items at the back
    Put the items that people need or are interested in at the back of the store. This also works in emails and websites as you can put sales copy in front of the valuable material people are looking for (also use entry popups and welcome mats).
  4. Removing dollar signs
    The less people think about money the more willingly they’ll spend it.
  5. 10 for 10
  6. Freebies
  7. Per-customer limits
  8. 99 cents
  9. Important stuff in the middle
  10. Coupons
  11. Colors
  12. Exceptional service
  13. Accepting credit cards
  14. Samples
  15. Limited time only
  16. Creative packaging
  17. Store cards
  18. Eye level placement
  19. Overpriced sale items
  20. Complete packages

Check out the details of each technique here 20 Hidden Marketing Techniques That Make Consumers Spend More.

Image credit Racineur

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

1 Response

  1. Urmet says:

    Thanks for sharing the link. Great post. Most of it was not new but it was great for reading and reminding some of the basics.

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