Last Updated on by Karl
The rise of Pinterest as an internet social media superpower continues. Pinterest has been able to hold its own against the similar offering of Facebook backed Instagram. The rivalry continues neck to neck as can be seen on this market share graph.
Pinterest is setting itself apart as the go-to content curation website. Although, most suited for visual content savvy marketers will find ways to use the image-based social network for visually less attractive content. One great example of this is Bank of America Pinterest page.
More and more people are using Pinterest, both to market their own content, to find, and consume the content being created and displayed by other users.
What sets Pinterest apart from Instagram is its ability to link to other resources and better sharing experience. These features are important to users and catching on quickly. Now Pinterest has outgrown all other competitors and become more popular than other sites that were doing the same thing. With popularity comes the inevitable slew of analytics options for those who are looking to leverage the centrality and relevance of Pinterest in current social media scene.
Pinterest marketing has and will always be about valuable content. Having some good analytics tools can help to increase your traffic and get you the most out of your marketing campaigns. These tools are pretty pricey. Pinterest's own analytics is free. However, all have free trials. But these are going to be your best options for Pinterest analytic programs.
As they say what gets measured gets done!
We might as well start in the majors. Tailwind is for the big kids, enabling you to track virtually every aspect of user interaction on your Pinterest account. However, it doesn’t come cheap. They have three different pricing models; Plus, Professional and Enterprise, ranging from $10 per month to $799 per month, and those are the bare bones cost.
Unilever, eBay, General Mills, Walmart, and a lot of other notable brands use Tailwind, which is a nice bode of confidence in the product, but at the same time, it might be overkill for the average Joe or small business owner.
ViralTag is a HootSuite for Pinterest that allows you to schedule your pins and manage a full-scale marketing campaign from one place. They also provide image enhancement options, metrics and will support multiple accounts (the brand version).
Viraltag is not just for Pinterest it supports all major social networks including Instagram, Pinterest, Facebook, Twitter, Tumblr, and Linkedin.
This one is more likely to be at the speed of the smaller sites and business. Prices for the Viral tag range from $24 for an individual to $249 for brand version:
- Individual: $24 per month
- Small business: $79 per month
- Brand: $249 per month
The benefits of each plan vary some, but for smaller outfits, the basic plan will take care of pretty much everything, although it does limit you to one user.
For something a little simpler, Pinterest does actually have their own analytics where you can view basic metrics like impressions and the reach of your pins. It’s on more or less the same scale as Facebook insights.
To get Pinterest Analytics, you’ll need a business account first. If you’re already using a personal Pinterest account for your business, you can easily convert it to a business account.
It’s free with a Pinterest account and will be enough for most typical users.
Here’s another tool for Pinterest. Here are some features of PinPinterest. Pin Scheduler to schedule as many pins as you want. Mobile optimized, access your account anytime, anywhere. Speed control, decide whether you want to play it safe or go on a pinteresting spree. Pin, Repin, Like, Comment, Follow, Unfollow all on Auto Pilot.
You can schedule your Pins for maximum exposure. Automate your presence with a scheduler. Scheduling Pins in bulk saves time and extends your reach by posting at the right time for maximum impact. Chrome extension for scheduling. Analytics, what works and what doesn't. Guidance on how to improve your results. Content Manager – create and manage boards and pins with the bulk editor. Automatically rotate & republish your old pins and auto post new pins.
Pricing is a bit more user-friendly with:
- Starter: $10 per month
- Growth: $49 per month
- Enterprise: $149+ per month
Make sure you also check out the Top 15 Instagram Tools Every Marketer Should Use.
Once you’ve got your analytics tool taken care of, make sure to add a Pinterest widget to your business website to increase engagement and let people know that you actually have a Pinterest account.
You can even use a widget tool to make adding it to the HTML of your page a lot easier. With your Pinterest button in place and your analytics tools setup, you’ll be well prepared to leverage the popularity and rising relevancy of Pinterest as part of your social media campaign.
Photo credit: JeepersMedia