5 Steps to Launch Your International Social Media

Technology M&A in 2019

world-map-of-social-networksYesterday we wrote about Social Media in Russia where the most popular social networks aren’t parallel with the rest of the world. However, this is exactly what you need to consider when launching an international social media campaign.

Christian Amo, of Lingo24, wrote an article on Jay Baer’s blog, Convince & Convert, about the steps you need to do when launching a your product or service worldwide through social media.

Even though Facebook, Twitter, LinkedIn, and Google are American companies, social media doesn’t begin and end at the shores of the USA. If your company operates multi-nationally, creating and perpetuating a social media presence globally will eventually become a consideration – if it’s not already.

The challenge is that your social media efforts need to be localized for each target market, in the same way your websites need to be. It’s tricky, but not as difficult as it may seem. The five steps are:

  • Choose the right social networks.
  • Find what people like.
  • Develop a strategy.
  • Localize your content.
  • Interact with your followers.

Read the full post here

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Mart Prööm

Hi there! I'm a young marketing enthusiast currently getting my bachelors degree in the awesome field that is marketing. I'm passionate about inbound marketing, social media, mobile marketing and my own personal hobbies such as football and volleyball.

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