In Social Media Aim for the Long Term
I checked some Facebook ads tonight and approximately two thirds of them were just advertising some offer like a regular display banner. Hello there, we have some great stuff for you, come buy now. I think this is a misuse of social media ad space. Sure, I don’t know if these ads work or not or if anybody is even measuring. But, I think the point of Facebook ads should be starting a long term relationship not a quick sale.
Facebook ads should be about things that people care about, thing that will engage them and tie them to your brand. Gain the permission asset and the you can start selling them. There are marketers who “get it”. Some of the remaining ads invited people to become fans and promised something that might actually be interesting to these people.
Forget the quick sale. Aim for the long term. Think, what would you talk about if you couldn’t mention your products and services but had to get people interested. What would you have to do so that people would come to you and ask if you had a solution for their problem.
It is not easy and it takes time, but the base you built this way will last for a very long time.
Image credit: Sachin Ghodke
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