The Best Black Friday Deals for Shopify Sellers
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Picture Black Friday, and odds are you see long lines of shoppers outside Best Buy or Walmart, waiting for the doors to open to score the best deals. And no wonder. In 2017, US retailers sold $7.9 billion worth of product on Black Friday. Just three days later, on Cyber Monday, a record- setting $6.59 billion was spent online. With numbers like these, it’s hardly a shock that Thanksgiving weekend is the most crucial four days of the year for online retailers. In fact, the name Black Friday comes from the notion that the Friday after Thanksgiving is the day that retailers go from being in the red, to into the black.
But Black Friday isn’t just for bargain hunting consumers and brick-and-mortar retailers. If you’re a Shopify store owner, there are epic deals to be had on apps that will supercharge your sales over the holiday season and throughout the New Year.
Without further ado, here are seven of the best Black Friday Shopify app bargains.
Our Top Pick: GrooveJar – 20% off all plans, for life
This bargain is HUGE! Remember, FOMO can be a powerful driver of sales. GrooveJar is an app that enables Shopify merchants to leverage that Fear of Missing Out. It is actually a suite of eleven Conversion Rate Optimization (CRO) apps and other pop-up and triggered email tools in one. The flagship app is called GrooveUrgent. GrooveUrgent utilizes the scientific principle of urgency to drive conversions. When a prospect visits your Shopify store, they are greeted with a fully customizable popup where you can offer them a limited time incentive. GrooveUrgent displays a countdown timer that ticks off the minutes until the visitor can’t claim their reward. This reward can be anything from a lead magnet such as a white paper, a discount, or virtually any other incentive you can think of.
It’s easy to integrate GrooveJar and customize it to match your site’s aesthetic without writing a single line of code. If you do run into any issues, the reviewers on the Shopify app store—who have rated the app 4.9 stars—speak glowingly of GrooveJar’s customer service.
Another CRO pop-up tool that GrooveJar offers is GrooveExit: An exit intent pop-up that urges visitors to provide their emails before they leave, or ask them a question that directs them to a landing page of your choice. Aside from the other CRO pop-up tools, GrooveJar can also provide a simple pop-up survey to ask visitors why they failed to convert. And if your Shopify store caters to European customers, there’s even a pop-up that can help ensure you’re getting GDPR—the stringent new EU data privacy regulation—compliant consent.
But GrooveJar doesn’t only serve up pop-ups. Its Collect and Convert functionality uses triggered email to nurture the leads you collect with GrooveJar’s other tools, helping you to automate your marketing process. GrooveJar also boasts an impressive list of integrations with other marketing platforms, including:
- Constant Contact
- Google Analytics
Considering the arsenal of CRO weapons GrooveJar puts at your disposal, its pricing is almost unbelievably reasonable—even without the Black Friday discount. There’s a forever-free option that serves up 100 impressions, making it easy to gauge whether GrooveJar resonates with your site visitors. After that, price plans range from $19 to $79 per month depending on the number of impressions. With the $79 plan, you get unlimited impressions.
Product Customizer – Watch this space
Today’s consumers expect more personalization and customization options when shopping than ever before. In fact, one out of every three consumers indicates that they want the ability to personalize a product and will look for that specific ability when shopping. But Shopify’s built-in options are extremely limited. Not every Shopify store owner can offer extensive customization for their products, but if you can—even at a higher price—you may substantially increase your sales and revenue. One in five customers in a Deloitte Survey reported that they would be willing to pay up to a 20% premium if given the ability to personalize a product.
Although it may present logistical difficulties, 48% of those surveyed said they would be willing to wait longer for a personalized product or service.
If you are able to offer personalization and customization, Product Customizer is the perfect engine to empower your customer’s individuality. Product Customizer lets you add an unlimited number of variants options, custom file uploads, dropdowns, text inputs, radio buttons, and checkbox options so you can sell personalized and custom products. And Shopify merchants love Product Customizer, with over 90% of reviewers rating the app as five stars.
Product Customizer offers a 14-day free trial, so it’s painless to see if implementing customization in your Shopify store with the app is right for you. Pricing thereafter is $9.99/month for the basic plan and $19.99 for premium. Product Customizer sometimes adds great Black Friday/Seasonal deals, so keep your eyes peeled. If they don’t drop one this year, it can be worth getting on their free trial regardless.
Wishl – free VIP support for all DreamGrow readers
If you’ve ever shopped on Amazon—and at this point who hasn’t?—you’ve undoubtedly noticed, and maybe even used, the Wish List function. Wish List makes it easy for you to add items to your Christmas list, your wedding registry, or even just to remind yourself what to buy when your next paycheck comes in. With Wishl you can add this exact same functionality to your Shopify storefront.
Wishl works by storing items that users have added to their wish list, in a browser cookie, for 90 days. If your customer signs up for or logs into an account, they can save their wish list permanently. Wishl makes it easy for users to share their wish lists, either via social media or with a dedicated URL. And who hasn’t wanted to send their parents or significant other a Christmas or birthday wish list at one time or another?
Not only does Wishl allow customers to save items to buy later or share with others, for users that have registered with your site, there is also a triggered email feature. You can automate an email to be sent to remind customers that they have items saved in their wish list, and link them directly to their wish list on your site. You can fully customize the copy in the triggered emails, making sure they conform to your brand messaging.
Wishl also makes it easy to keep track of how the app is performing with detailed analytics reporting built right in. You can measure:
- How many wishlists does your shop have?
- How many items have been added?
- How many times has each product been added/favorited?
- Which variant is most coveted?
This can be a valuable addition to your sales analytics.
We wish that Wishl had finalized their Black Monday sale in time for this post, but we’ll be updating it soon with the deets. At $7.99 a month with a 15-day free trial and perfect 5 star ranking on the Shopify App Store, Wishl is an app almost any Shopify merchant will wish for.
BlogFeeder – free VIP support for all DreamGrow readers
Content marketing is a must for virtually any Shopify merchant, but too often, store owners keep their blog on a CMS other than Shopify—WordPress, for example. This can have a deleterious effect on your business’s SEO rankings. If your blog is getting traction with visitors, but they need to click away from it to make a purchase, that can damage your conversion rate and your SEO efforts. Likewise, if you need to send shoppers away from your Shopify site to an external blog, you’re bound to lose some visitors along the way.
With BlogFeeder, you can have the best of both worlds. You can maintain your existing blog on a more powerful CMS than what Shopify offers—and hang onto all of the SEO juice your blog has accumulated over time—and use BlogFeeder to import new and edited content to your Shopify blog automatically. That way, customers browsing on your Shopify store will no longer have to be sent to an external site to read your blog posts. If you’re not interested in maintaining the blog on an external CMS, BlogFeeder can do a one-time import of all your existing blog content into Shopify.
Here’s a list of what BlogFeeder can do:
- Access BlogFeeder from the Shopify admin
- Works just like Shopify
- Easily import posts from any blog
- Enter the URL we’ll automatically find the right RSS feed to use!
- Blog with your chosen platform
- BlogFeeder automatically imports new posts to your Shopify blog
- Keep your blogs synced
- BlogFeeder imports old posts, new posts, and checks old posts for updates to make sure
your blogs are always synced
- Import multiple feeds into any of your Shopify blogs
- Improve conversions
- Keep customers on the same domain as your products instead of sending them to an off-site blog
- Improve store SEO
- Increase your search ranking by providing more content for search engines to index
BlogFeeder syncs with virtually any blog platform. As long as it has an RSS Feed, you’re good to go. Here’s a short list of common platforms that BlogFeeder plays well with:
- WordPress (self-hosted or WordPress.com)
- Facebook (status updates)
- other Shopify blogs
Jilt – $29 Credit
Email is the most effective way to connect with your customers and boost revenue. But not all email marketing platforms are right for eCommerce stores. Jilt is email marketing built for Shopify merchants.
Using Jilt’s powerful email marketing tools, you can easily send automated lifecycle emails that make you more money. Recover abandoned shopping carts, send follow ups after purchase, welcome new shoppers, reward your best customers, and win-back those that haven’t purchased recently.
Jilt comes loaded with ready-to-go templates for the most important lifecycle email campaigns. Use the prewritten copy (written with best practices in mind) and beautiful design to start sending emails in 10 minutes or less. Or customize emails with your brand colors, logo, design, and personality using Jilt’s easy-to-use drag-and-drop email editor.
Personalize emails with merge tag support or use Jilt’s powerful segmentation engine to target specific customers based on user behavior or order information. Send different emails based on order total, shipping country, customer LTV, and more.
Every Jilt plan comes with unlimited campaigns, detailed campaign analytics, dynamic coupon codes, product recommendations, and more. Best of all, sign up now using this link on Black Friday or Cyber Monday and receive a $29 account credit! (That’s like getting a month for free!)
If you’re using SquareSpace, you’re SOL at the moment, but the BlogFeeder team assures us they’re working on a fix. Who knows, it may even be done by the time they announce the details of their Black Friday deal. In the meantime, BlogFeeder will only set you back $5.99 a month—a tiny price to pay to bring your blog and your Shopify store closer together.
Shipping Bar – free VIP support for all DreamGrow readers
The holiday season is upon us. Time to mosey on up to the bar: the Shipping Bar, that is. ShopStorm has set the bar high indeed with this Shopify app. In one study, nine out of ten consumers said that free shipping is their top incentive to buy more products online. Orders with free shipping average around 30% higher in value. 93% of online shoppers in one study said that they are encouraged to buy more products if they are offered free shipping options, and 58% add more items to their cart if it means they qualify for free shipping.
These are powerful stats, and a powerful incentive to offer free shipping to your customers once their orders reach a certain dollar threshold. It works for Amazon, and now it can work for your Shopify store too. Shipping Bar offers one-click integration with your Shopify app, so you can start offering shipping incentives right away with no technical expertise whatsoever. You have full aesthetic control, so visually Shipping Bar can fit in seamlessly with your site.
This video shows you exactly how Shipping Bar works. Put the power of free shipping to work for your Shopify store today. If you wait til Black Friday, Shipping Bar will be an even better deal. How much better? That we can’t tell you yet, but we’ll be updating this post in less time than it takes to receive a package via UPS Ground. In the meantime, Shipping Bar is only $4—they’re practically shipping this Shopify app for free!
Happy Checkout – free VIP support for all DreamGrow readers
Everyone knows how effective a simple “thank you” can be. Now there’s a Shopify app that shows your customer some gratitude after they check out. After all, a happy customer is often a repeat customer.
Formerly known as Happy Ending, the name of the app has wisely been changed to Happy Checkout. The concept behind it is simple yet powerful. Too often, 100% of Shopify merchant’s efforts go into building an engaging brand and driving sales, leaving customers feeling under-appreciated once they check out. Happy Checkout allows you to:
- Create beautiful, mobile-friendly Thank You pages
- Thank customers with a message from your store, or embed a personal video from your team
- Embed Instagram widgets to show off your photos
- Encourage customers to like you on Facebook, or follow you on Pinterest, Twitter, and YouTube
- Let customers tweet about purchases or pin what they’ve bought on Pinterest
- Maintain a consistent look and feel for the whole checkout process
- Keep any thank you page scripts you’ve created, like Google Analytics conversion tracking
- Enjoy top-notch support and customer service from the ShopStorm team
Every Shopify merchant is grateful when their customer makes a purchase, Happy Checkout lets you show it. You’ll be happy to know that Happy Checkout is also offering a Black Friday deal. Details to follow shortly. Right now, it’s only six bucks a month. Now, that’s a happy ending!
We have focused on Shopify Apps in this post, but there’s a handful of other great Black Friday app deals that we’ve just got to share with you in brief:
SEMrush – 50% Discount
Every Shopify merchant has competitors. And it pays to keep track of what they’re doing. To see what’s working for them—and what isn’t. SEMrush is hands-down the best competitor research tool on the market. We here at DreamGrow use it every day. It’s an absolute must-have for any content creator or Shopify merchant. The deal isn’t live on the site yet, but according to the good people at GoBloggingTips, SEMRush is offering a 50% discount for Black Friday. Run, don’t walk, to score this amazing deal when the big day comes. If you’re not already using SEMrush for competitor research, it will change your life. For the better.
ConvertKit – One Month Free
Despite rumors to the contrary, email marketing is far from dead. In fact, it’s one of the most effective marketing channels that e-commerce merchants have at their disposal. The oft-cited “For every $1 you spend on email marketing, you get a $43 ROI” stat is getting a bit long in the tooth, but even if it’s as old as Ebenezer Scrooge, the fact remains: email marketing works. Especially if you do it the right way.
There are so many email marketing platforms to choose from—MailChimp or Constant Contact anyone? We here at DreamGrow have a soft spot for ConvertKit. Granted, that may be partly because ConvertKit aims itself squarely at creatives and content-based sites, but it still has extensive e-commerce email marketing capabilities. If content marketing with your blog is an essential part of the growth strategy for your Shopify store, ConvertKit is well worth a closer look.
Best of all, ConvertKit is offering a splendid Black Friday deal.
(Source: Author’s Screenshot)
AppSumo Briefcase – $49
AppSumo is well known for offering great lifetime deals on an epic array of apps. Not surprisingly, they have a sweet Black Friday promotion. Just $49 gets you access to over $1,400 worth of apps. Think of it as your digital toolbox. Of course, you won’t use every app, but odds are you’ll find the right tool for the job. You can find a full listing of the apps available as part of the briefcase here.
Discounted Courses from Udemy
To take advantage of educational courses offered on Udemy, all you need is a computer and an internet connection. Below are a few that might be of interest to both Shopify beginners and veterans.
Adam Reed’s Back Catalogue – all courses $49.99 $9.99
Adam Reed is a true master of e-commerce. He built his first business aged 15 and recently managed to grow a Shopify store to a six-figure valuation in three months. His courses cover everything from setting up your store, to analytics, social media, dropshipping, virtual assistants and more. Check out his course on Facebook Ads for E-commerce – it’s stupidly comprehensive.
Kevin David’s Ultimate ClickFunnels Masterclass (Updated for 2019) – all courses $49.99 $9.99
CEO of ThatLifestyleNinja, Kevin David is an emerging celebrity in the world of e-commerce. Using Amazon FBA, Shopify, and Facebook ads he turned himself into a 7-figure seller, and now he’s trying to teach others the art of e-commerce. This tutorial shows you how to build effective sales funnels and prep your site for conversions. It also gives you access to template funnels, which you can reuse and tweak for your business. This is well worth the price!
Shopify Power: Build an Ecommerce Website using Shopify – $49.99 $9.99
Jason Miles is Udemy’s most popular e-commerce instructor! His course will teach you all about Shopify. It goes into the layout of the Shopify Platform, how to collect money, how to connect up to social media, how to set up your products and much more. It’s well worth checking out if you are a beginner and want to learn the ropes.
The Complete Shopify Dropshipping Masterclass – $49.99 $9.99
This is another course that delves into all key areas of getting a Shopify store operational. It has reviewed extremely well and the two guys who run it – Robin and Jesper – are great at answering any questions you have. It is designed for complete beginners, contains 80 lectures and 8 hours of video material.
The Shopify Sales Funnel via ClickFunnels – $49.99 $9.99
Nathan Williams runs Crazy Eye Marketing and knows all the ins-and-outs of running an online business. For this course, you will need a Shopify store and a ClickFunnels account. Shopify doesn’t have a native way to build sales funnels, so Nathan chaperones you around this problem. It includes 2.5 hours of video, and you get lifetime access.
Rihab Sebaaly is a Marketing Consultant who’s crafted a neat, introductory course on the world of dropshipping. This is a hot topic at the moment, and if you’re looking to get into dropshipping, but have no idea what it’s about, this is the course for you! Learn how to pick the best products from AliExpress and list them in your store. The course has a 30-day money back guarantee.
Whether you’re a buyer or a seller, a shopper or a merchant, Black Friday and Cyber Monday offer myriad opportunities to score an epic deal. If you’re a Shopify merchant, you may think waiting til Black Friday to purchase these apps may be too late. The awesome thing about the Shopify apps we covered here is that they’re plug-and-play. You can have them up and running in no time, so it might be worth holding out. Either way, it’s imperative that you maximize your returns this holiday season. Put these tools to work, and they can help you do just that.