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Cognitive biases are something we all have to live with. But we can use them to our advantage in sales, marketing, and conversion optimization. Here are the slides from 3-day traffic and conversion event...
Some time ago I gave a lecture to Estonian Business School’s MBA students. The lecture topic is content marketing strategy, and it gives an overview how to use blogs, content and social media to...
Seeing is believing! Even if you sell screws and have a really good copy about their specifications and value, images will help you sell more. You think that everybody knows and understands what you...
For 8 years we have organized a Digital Elite Camp event with Peep from ConversionXL. This years Elite Camp will be better than ever. We will bring together some of the top minds in conversion...
André Morys is the founder and CEO of Web Arts AG André is running the leading agency for conversion optimization (also one of the largest – if not THE largest – conversion agency in...
Conversion Scientist Brian Massey calls himself a Conversion Scientist™ and he has the lab coat to prove it. He is the founder of website optimization company Conversion Sciences and author of the book Your...
