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There are a lot of things you can measure about you social media efforts. I have compiled a list of 48 social media KPIs (key performance indicators) that you can consider for you specific...
I was looking ebooks on B2B social media marketing and tried to find some new material. The result is this list of 11 ebooks and reports, some of which are specifically about B2B social...
Social Media Manager is like a Swiss army knife. But what does a social media manager do? I was thinking about what different people might expect from this person, and the result is this...
When marketers spend serious money, then the guys upstairs want to see some results. Until now people have experimented with low budgets and without very specific goals. The bigger budgets will bring a need...
Content marketing trends that help you get your strategy in order. Consumers want information! They want to feel in control and make their own decisions. This behavior means that companies need to provide people...
A picture is worth a thousand words. The graph below is from a IBM CRM study: From social media to Social CRM (What customers want). It’s pretty clear that there’s some disconnect between why...
Whether you are a business, organisation or charity, you should have measurable marketing goals to achieve. Social media is a new way to reach people, engage with existing users, and connecting them all to...
Everyone and their dog has an opinion about everything! So, ask questions and use that to engage your fans on Facebook. To get most out of your questions make it easy to answer by...
Often you come across the amazing travel snaps of your friends and colleagues. Seeing enchanting places in their explicit beauty, you wish to experience the same. Now, only if you had the resources, budget,...
Having an effective call to action is an essential part of any website. A call to action is not just limited to e-shops and ecommerce sites. Every website and Facebook page should have an...
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