Social Media Reality Check (brands vs people)
A picture is worth a thousand words. The graph below is from a IBM CRM study: From social media to Social CRM (What customers want). It’s pretty clear that there’s some disconnect between why...
Category: Corporate Social Media
11 Free Social Media and Marketing eBooks and Reports
I was looking ebooks on B2B social media marketing and tried to find some new material. The result is this list of 11 ebooks and reports, some of which are specifically about B2B social...
48 Social Media KPIs You Need to Know (Key Performance Indicators)
There are a lot of things you can measure about you social media efforts. I have compiled a list of 48 social media KPIs (key performance indicators) that you can consider for you specific...
5 Ways How to Measure Your Social Media ROI
It’s clear that there’s no single easy way to measure social media ROI. However, combining several different methods may get you the results you need. 1. Direct Method The clear path exists for social...
Social Media Manager Responsibilities You Need to Know
Social Media Manager is like a Swiss army knife. But what does a social media manager do? I was thinking about what different people might expect from this person and the result is this...
How to Win Social Media Crisis and Improve Negative Feedback
Every now and then someone might come along and post some negative feedback among your carefully planned marketing messages and upbeat dialog with your fans. I have listed some of the best practice guidelines...
How to Build Loyalty Through Social Media Relationships
Whether you are a business, organisation or charity, you should have measurable marketing goals to achieve. Social media is a new way to reach people, engage with existing users, and connecting them all to...
Engage Your Facebook Fans by Asking Questions
Everyone and their dog has an opinion about everything! So, ask questions and use that to engage your fans on Facebook. To get most out of your questions make it easy to answer by...
6 Social Media Game Plans for Explosive Growth
Often you come across the amazing travel snaps of your friends and colleagues. Seeing enchanting places in their explicit beauty, you wish to experience the same. Now, only if you had the resources, budget,...
Social Media Marketing Mistakes to Avoid
Social media is about people and people like to be treated with respect. Treat people as individuals, be friendly and personal. If you approach your social media marketing activities with people in mind then...
