How to Create Your Perfect Social Media Strategy?
Get your strategy in place before you start. I will give you easy to follow steps that help you give your social media strategy a solid foundation. Strategy is the why and what part...
Category: Leadership
Planning Social Media Resources
I have often seen people start with their social media activities and fail because they have miscalculated the effort it takes to keep going and resources the have available. In corporate environments you have...
What Makes A Social Media Campaign Successful?
Some business leaders don’t “like” the culture’s current obsession with Facebook and similar social networking sites. Unfortunately for them, social media is here to stay. Those who fail to get on board risk being...
The Non-Financial Value and Future Perspective of Social Media
The Non-Financial Value and Future Perspective of Social Media is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social...
Experts Discuss The Most Common Mistakes In Measuring Social Media ROI
This blogpost is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media. You can find the first and...
Leading Experts Discuss Social Media ROI
This discussion of Social Media ROI is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media. You can...
Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer
This blogpost is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media. The questions are preceded by my...
Three Core Characteristics of Good Social Media Managers
Big businesses need a lot of different managers to be successful. Every department and every function needs a manager. So, it’s not surprising that the rise of social media has created the rather specialist...
The Power of Social Media: Egyptian Revolution
Social media is no longer limited to status updates and posting photos from a friend’s birthday party. Social media has become one of the most powerful factors in grassroots socio-political mobilization across the globe....
What will be the next big thing after Facebook and Twitter?
I found this really terrific answer in Quora: The next big thing will not come out of an incubator. The next big thing will not involve people who attend or speak at tech conferences....
