Coke: Fans First In Social Media (Case Study)

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cokes fans first approach in social communities content

A really interesting presentation by Michael Donnelly laying out Coca-Cola’s sosial media approach. Michael is Group Director of Worldwide Interactive Marketing for Coca-Cola. The presentation was created for the iStrategy2010 conference. You can follow Michael on Twitter @MichaelDonnelly.

Coca-Cola tracks social media “buzz”

Coca-Cola, the soft drinks giant, has developed a new tool enabling it to track the online “buzz” related to its products on social networks like Twitter, the microblogging service. via Coca-Cola tracks social media “buzz” – WARC News –

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

2 Responses

  1. Laurend DeLisa Coleman says:

    This is a fine strategy. The thing is, brands are going to have to realize it’s not about general market/one size fits all social strategies like in broadcast. If your a hip 18-34 Black or Latino, you may find this not very organic and therefore, Coke has missed out on the broadest number possible. The advent of two-tier digital campaigns is the current and future.

  2. Galina says:

    Thanks for sharing this presentation. Few really good thoughts and conclusions.

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