Content Marketing Reading List: Personas, Email Lists, SEO, CRO and Analytics

Technology M&A in 2019

On this weeks content marketing reading list there’s a lot about SEO to get your content to rank well and generate results for you. Some of these results are in the form of email list growth. Read the posts about getting visitors on your lists. At the end of the post you will find two articles about Twitter’s decision to remove share counts from tweet buttons. Are they serious?!

content marketing strategy

Content Strategy

7 Lessons From Analyzing 30 Top Content Marketing Resources
Lately, we’ve been focusing on the topic of content marketing (in Slack). and have been amazing resources for uncovering the top content marketing resources. A new tactic learned here and there is great, but we need to form our core content marketing strategy. We analyzed the top content marketing resources to see what major insights stand out. Here’s what we’ve learned so far…

content long tail

20 Simple Steps to ‘Viral’ Content Creation from The Hustle
The reason I included the parenthesis in the ‘viral’ is because while people tell me my content is viral, I believe anyone who says they can predictably do it is a lying moron. No one can. However, there are a few ways to increase the chances that people will actually want to read your content and share it without you ever having to ask. And that, my dear friend, is what this post is about. In 3 months, The Hustle has had millions of unique visitors and grown our email list from 0 to 45,000 subscribers.

Content Personas

6 Psychological Principles That Influence Reader Loyalty
Frustrating, isn’t it? You can do everything right and still end up without any readers or customers. Even with great content and a great product, there’s one other thing you need to consider: People aren’t always logical. It seems simple: Good content + targeted audience = raving fans and growing business. That would be true for robots, but not people. Why?

The Sociology Behind Why Your Buyer Persona Should Hate Cats
We change our behavior depending on the groups we identify with at any given moment. Understanding how people make decisions as parts of their different social groups is key to online marketing and advertising, and is crucial in creating a fantastic Facebook ad campaign.

sociology buyer persona

Email List Growth

5 Ways to Personalize Your Email List Call to Action to Get 10x More Signups
How do you make it a total no brainer for someone to give you their email address? If I offered you $100 cash in exchange for your email address, would you give it to me? The key to making this work is a time-honored tradition and it’s dead simple. Give something of value in exchange for what you want. The catch is that value is highly subjective. Here are 5 proven ways how to do it…

personalized call to action

The Lead Magnet Bible: 29 Killer Bribes To Grow Your Email List
Many people will begin their online marketing journey by writing free blog posts and producing other free content. While not a complete waste of time, it’s practically useless without a lead magnet. So what types of lead magnets can you provide and what should they be about? This article outlines every type of offer you possibly think of.


2015 On-Page SEO Study Analysis based on over 4 billion issues
Here are the trends we uncovered after analyzing over 4 billion on-page SEO (search engine optimization) issues among 200 million page crawls. This study outlines opportunities for you and provides benchmarks you can use when reporting SEO issues to your clients and prospects.

seo images

Beyond the SEO Plateau: After Optimizing Your Website, What’s Next?
The beautiful part of SEO is that, once completed, these efforts can have ongoing and compounding benefits for months or years to come. If you’ve got competent content & dev teams continually checking items off the list, slowly the list of actionable, low-hanging fruit dwindles. I like to call this “the SEO plateau.” The 5 SEO Growth Opportunities are…

Find and Reclaim Unlinked Mentions: Link Reclamation Tool
We discovered a really nifty tool for this on Sean Malseed’s RankTank, called the Unlinked Mentions Finder. However, we’ve modified the tool heavily to incorporate Moz data and Google News results. So, not only do you get unlinked brand mentions, you get a lot of extra SEO data too. We think we’ve made it a lot more powerful by automating a few more steps for you along the way.

Why I Stopped Selling SEO Services and You Should, Too
In my 28 years on this planet, I’ve come to accept two things as fact: 1 The sun rises every morning. 2 Marketers screw everything up. Because of fact No. 2, I had to stop selling SEO. Google shows search results based on what’s best for the user. We can’t just rank for whatever keywords we want.

Making Strategic Decisions About Difficult-To-Get Backlinks
Looking to start link building? For those not sure where to start, contributor Paul Shapiro presents his method for identifying potential link targets. The following methodology will help you evaluate the sites you should be getting links from and strategically choose prospects based on acquisition difficulty and link authority.

The Anatomy of a Link – What Makes a Good (and Bad) Link?
The following is an excerpt from The Linkbuilding Book, an e-book by Paddy Moogan (available for purchase and download). This chapter, entitled “The Anatomy of a Link,” offers deeper insight into what makes for a quality link. Enjoy! Three broad elements of a link. If you can get a link that ticks off all three of these, you’re onto a winner! However, the reality is that this is quite hard to do consistently. But you should always have it in the back of your mind…

link building book


Ad Blockers & Analytics: What Webmasters Should Know And Do
Max Prin analyzes how an ad blocker works and offers a workaround to ensure you can deliver most web page content and retrieve analytics data. Read about the proposed solutions to solve rendering issues and to get analytics data back.

How To Perform An Analysis Of Your Ecommerce Data
In this article you’ll see the ecommerce data we analysed. You learn how to turn the data into insights and test hypothesis and later how to prioritize them for implementation and A/B testing. This is part 3/5 in a series on ecommerce conversion rate optimization.

Conversion Rate Optimization

When “Free” Converts (and When It Doesn’t)
If I asked you, “what’s the most persuasive word in the English language,” what would you say? Many would say “free” – and that may or may not be accurate. It’s one of those CRO “best practices” that is often repeated but rarely discussed in detail. There are studies that support its power, but there is also plenty of data that supports the idea of “free” being detrimental to optimization.

Should You Really Reduce Form Fields?
If you’re like most people, your first instinct is to remove form fields to reduce friction. Sounds simple and, well, pretty obvious, right? If you want more people to complete your form, ask less of them. A best practice was born. So, is it true? Does reducing form fields always increase conversions? Are there any advantages to longer forms? Do they convert?

Twitter Removing Share Counts

Is Twitter Seriously Removing Share Counts? Why Would They Do This?
The big announcement surprised some, angered others, and led many to conclude that the little bird isn’t bringing in enough cash. The news: Twitter share counts will no longer appear alongside Tweet buttons AND third-party direct access to tweet share stats will be curtailed. Reasons why YOU should care about this issue…

twitter share price

Twitter: Removing Share Counts to Increase Share Price?
Twitter announced recently that they are going to close down the API that provides share counts for webpages. This means that share buttons (like the one above) will no longer display counts, and tools (like URL Profiler) will no longer be able to report on Twitter share counts.

twitter removing share count

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.