Content Marketing Reading List: Strategy, Tips, and Trends

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Content Strategy

4 Content Marketing Strategies Guaranteed to Boost Your Startup’s Growth
You could also boost your startup’s growth by incorporating content strategies designed to increase brand awareness, attract qualified website traffic and generate leads. And that’s exactly what I’m going to show you in this post…and how you could use those strategies to promote your startup. Intrigued? Let’s rock it then.

Building a Growth Machine by Brian Balfour
Brian Balfour is the VP of Growth at HubSpot. In the past he has worked as an EIR to Trinity Ventures and cofounded Boundless Learning (acq. by Valore) and Viximo (acq. by Tapjoy). He also publishes advice and insights regularly to His sweet spot is helping companies build their growth processes just as they’ve reached product market fit.

Content Marketing vs. Inbound Marketing: What The Heck Is The Difference?
Even seasoned marketers use the terms “content marketing” and “inbound marketing” interchangeably from time to time. Sometimes it makes no difference which phrase we apply, but every now and then it’s pretty consequential. If you feel like there’s a critical difference, and you want to nail it down, you’ve come to the right place!

Content Engagement and Meaning

How to Write for the Web—a New Approach for Increased Engagement
We tend to put a lot of effort into writing great content these days. But what’s the point of all that hard work if hardly anybody actually reads it through to the end? In this week’s Whiteboard Friday, Dan Petrovic illustrates a new approach to writing for the web to increase reader engagement, and offers some tools and tips to help along the way.

Why Meaning Will Ultimately Determine Your Brand’s Content Marketing Success
In the last three years, marketers (even this one) have sung from the rooftops that your content must be useful and relevant, have immediacy, and deliver impact. And if you followed this advice, you likely found a modicum of success, if only for a short time.

How we work with our users to produce the best content
But content marketing is not that easy to manage. It takes time to produce good content that will interest your potential users. We don’t produce content just for the sake of producing content. We write articles, eBooks, guides; we produce videos and infographics… in order to speak to somebody, to catch their attention with regard to a particular problem they have, and to provide them with information. So, I asked myself: what is the best technique for producing good content?

Content Creation Tips

14 Tips to Increase your Blog Subscriptions With Conversion Optimization
Converting a blog visitor to a subscriber is a rewarding experience. It sends you as a blogger a signal that you are on the right track. But how do you increase your blog subscriptions? In this post, I will share with you 14 conversion optimization tactics that you can use to increase your blog subscriptions.

10 Shortcuts to Deliver Expert Content Marketing With Ease
So, content marketers need to streamline content creation so they can churn out great content faster. These tips and tools will help you create content that you KNOW is awesome in a fraction of the time it usually takes. By the end of this roundup, you will have a content ideation and creation workflow that will save you hours while getting results!

11 Resources to Curate, Clip, Collect, and Collaborate Content
As content marketers, we have our work cut out for us. Getting our own, original ideas off the ground is hard enough. Unfortunately, when we add all the collecting, clipping, curating, and collaborating necessary for full-scale engagement, overwhelmed is understatement. Yet, curating content is essential, and not just for in-house research. A full 68% of us rely directly on curated content as part of our overall content marketing.

Selecting Relevant Content For Your Thank-You Page
You may wonder why the thank-you page needs to maintain the harmony since the landing page already converted. The visitor wouldn’t have reached the thank-you page otherwise. The simple answer is that your thank-you page provides an excellent opportunity to create another point of engagement between you and the visitor.

Content Trends and SEO

How to Combine SEO with Content Marketing to Maximize Traffic
If both SEO and content marketing are useful for a business, then which one is better for you? The answer is both. Although content marketing and SEO share some similarities, they are two different things that can be used at the same time to benefit a business. And while most of my posts talk about one or the other, this one is going to focus on how you should connect your use of content marketing and SEO in your business.

7 Ways Content Marketing Will Evolve in 2016
How can you create and promote engaging and entertaining content to achieve success on every channel? The answer is simple: you need to stay ahead of the curve, every time. To help you stay ahead of your competitors, we present to you seven ways content marketing will likely evolve in 2016.

Image credit Diary Writing by Fredrik Rubensson

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.