Daily Deal Software Overview
Groupon-clone race is still ongoing and there’s yet a lot of opportunities in daily deal market, though over the years it has gone more niche and location specific. The popularity of group-buying business trend brought along and shaped up the technology requirements for launching and operating a daily deal site.
A number of software vendors and service providers came up with solutions to address these technology needs. While some emerged and vanished, others secured their position and got more popular.
Here’s a brief overview of 6 daily deal software solutions out there.
Getsocio is a web-based platform powered by Rails 3. Getsocio provides a versatile set of features: ability to create multiple locations and categories, setting the tipping point to get a deal activated, limited time offers, gift option, Google Maps integration, comments section, subscription form and user login area, staff and vendor accounts, printable coupons and option to collect the shipping address for delivery, which are available disregarding of the pricing plan selected.
Hosting is included, no installation or ftp-based content management. The platform supports multiple languages and currencies. It is possible to have English and French versions of the daily deal site at a time and set different currencies depending on the payment gateway used. Payment processing can be done using over 20 already integrated gateways – Paypal, Authorize.net, Moneybookers, Bluepay, Payline and more. Daily deal emails can be sent out both automatically and manually. Getsocio supports 3 kinds of deals to be published – printable coupons, tangible goods and electronic vouchers.
Support: free via email, Skype, phone
Cost: from $15/mo + 5% transaction fee
Company location: Ukraine, Europe.
Zuupy is a plain and simple web-based solution, which resolves all issues related to installation and hosting. It provides the basic set of features – deal creation, social media integration, automatic daily deal email, vendor login and automatic notifications for buyers, alongside with MailChimp and SendGrid integration at higher pricing plans. The admin dashboard and standard templates look cluttered and could use a better design. Paypal is the only payment gateway available at the moment.
However, this service has an integrated shopping cart and no transaction fee, which are its obvious advantages.
Support: free via email and live chat
Cost: from $29.95/mo
Company location: Singapore
Agriya is an out-of-the-box script that has to be hosted and maintained by the customer. Agriya’s GroupDeal is built on CakePHP 2.0 framework with the source code available for editing. The default package comes with 3 payment systems – Paypal, Authorize.net and PagSeguro.
The company also offers custom design and payment gateway integration at $750 each. The iPhone and Android apps come at $1,500 with Agriya appearing as the developer. However, maintenance and customization will require expert programming knowledge or a dedicated developer.
Support: 3 months of free support via email and live chat
Cost: $1000 one-time + development related hidden costs
Company location: India
Groupscript is an off-the-shelf PHP script with intuitive admin backend with the hosting, development and maintenance to be conducted by the buyer. The script provides the set of features necessary for regular daily deal flow: deal timer, tipping point, Google maps and analytics, social media, gift option, referral program and CSV export.
However, any amendments e.g. “setting up another location” will require deep familiarity with PHP or 3rd party developer to be hired. Another option for customization is to pay the manufacturer company $30 an hour for the changes in your copy of the script. The script has no comments section per deal, but has an integrated FluxBB forum platform creating single discussion section for entire site.
Support: email and live chat at $29.95/mo
Cost: $440 one-time + development related hidden costs
Company location: Latvia, Europe.
Couponic is yet one more out-of-the-box script, built on YiiPHP framework. Unlike Groupscript, Uniprogy claims the source code to be 100% unencrypted, which should make it easier for further development. Couponic script is modular e.g. the basic set of features including deal publication, multiple category-location set up, image slide-show, Paypal and Authorize.net gateways, Google maps is available at $200 and other “modules”, such as deal discussion, Twitter and Facebook sharing, gifts, RSS feed and goods, should be purchased separately at the price ranging between $35 and $50.Default Couponic template has an ascetic and the script doesn’t have options for backup, making future migration complicated.
Its advantages are a built-in WYSIWYG HTML editor, which simplifies the content management and SMS module.
Support: forum, ticket system, $35/mo, first 3 months free.
Cost: between $200-$500 one-time + development related hidden costs
Company location: Czech Republic, Europe.
Alstrasoft Groupon clone is the least expensive off-the-shelf solution available today. The script is written in PHP and has a good-looking admin backend. The interesting things about it are the ability to share deals via Instant Messenger and a built-in WYSIWYG HTML editor. The script has the majority of basic features provided by all the above solutions – printable coupons, sales stats, deal lifetime counter and tipping point, except for Google Maps.
However, many essential features, such as Facebook Connect and SEO-friendly URLs are coming at additional cost. The obvious downside of this script is the lack of support, a simple Google search reveals a number of complaints posted on different forums related to the absence of communication with software vendor, which are left with no response.
Cost: $178 + plug-ins ranging between $50 – $75 + maintenance/development related hidden costs
Company location: Singapore