Deep Dive Into Social Media Implementation [INFOGRAPHIC]
1. Create Link Bait
Link bait is the look-at-me-now of any website. It refers to any content on a website created specifically to gain attention and encourage others to link to the website. Infographics are a great example of creating eye-catching content that has excellent visualization and a wealth of information. Articles that are funny or incite debate can also stir up attention, while breaking news and current affairs add timely content.
2. Create SEO Friendly Content
Spend some time researching and selecting appropriate keywords using Google AdWords. Once you have a list of keywords, place them strategically in the title tags, body text, meta tags, image captions, etc. Write with your audience in mind and be relevant to the category for which you’re creating content.
3. Redesign Homepage
Your homepage represents your company – treat it as your calling card. Without the right links and functions, it won’t serve its purpose. Evaluate your homepage load time and check whether it is effectively communicating your brand’s value proposition. .
4. Improve Primary Navigation
Having the right keywords present in your anchor text, including your major menu structures, is good practice.
5. Social Voting Buttons
Search engines are increasingly crawling the web for social signals to understand how users value a page. Adding voting buttons such as “+1”, “Like” and “Tweet” attract up to 8X more user interactions than the equivalent sharing buttons. Social voting buttons with links to popular social media sites help users share and recommend links to your website.
6. Remove Duplicate Content
Search engines do not generally return more than one version of the same page, so identical content on a website can be a missed opportunity. This leads the search engines to consider pages carrying duplicate content as irrelevant or spam, and these pages may be removed from the search index. Instead, consider combining duplicate content onto a single page with a single URL.
7. Title Tags
Title tags appear in the clickable links on the search engine results page, so ensure that specific keyword phrases relevant to your company are present in the title tag. Remember that you should keep your title tag shorter than 70 characters.
8. Fix Broken Links
Broken links don’t just get you into trouble with users, search engines also consider such links to be an indication of poor quality. A poorly maintained linking structure won’t rank as well as one that is maintained properly.
9. Fix 404 Pages
External or internal links pointing to pages that do not exist (404 errors) should be corrected immediately, and you need to make sure that your 404 pages are reporting correctly the ‘404’ HTTP code to the browser, otherwise google has trouble understanding your webpage.
10. H1 Headers
Implementing optimized headers allows search engines to easily identify the topic of a passage or section of a page, thereby letting them know what your site is about.
Let us know in the comments if any of these SEO suggestions have worked for you.