Does Your Small Business Need a Social Media Team?
With many companies struggling to make revenue and maintain their current staff levels without layoffs, putting together a team just for social media may seem out of the question.
While your small business may not see the need for a social media team, having one can place your company a step ahead of the competition when it comes to savvy marketing and opportunities.
If you’ve been toying with the idea of putting such a team in place, here are a few tips to get you moving in the right direction:
Determine the need first – Before the team is assembled, determine the reasoning for such a venture and also how you will budget for it. In many company hierarchies, the social media efforts fall to the marketing and PR folks. You could push such responsibilities on the individual/individuals currently in those positions or assemble a completely new team;
- Determine the responsibilities – In some companies, just about everyone is allowed to contribute to the social media efforts through tweeting, sharing etc. In other companies, it falls strictly on the shoulders of one department. Decide which approach is best for your office and stick with it;
- Determine projected ROI – While it is virtually impossible to pin down exactly how much return on investment you can expect from the social media team’s efforts, bear in mind that you will want to have an approximate figure and goals for those handling social media. Are they simply going to retweet and share non-sensitive company information or will they be working to construct social media campaigns, etc.? Either way, know the particulars going in, don’t make them up on the fly;
- Determine the value the company places on things like links, brand recognition etc – As part of your strategy efforts we mentioned earlier, you will need to break down exactly where things rank in terms of importance;
- Determine a social media calendar – It seems like a small thing, but make sure you have dates in mind for both projects and goals. If you’re putting together an infographic campaign that is slated to run on a certain date, by all means stick to that date. Nothing looks or sounds worse than promoting something and then not being able to follow through with it;
- Determine your company’s partner integration model – It is important that you work with partners and affiliates whenever possible. If you’re tweeting or sharing a particular campaign, be sure to expand the social media audience to increase their social media audience. Simply out, you run their back and they rub your back.
When all is said and done, your company’s social media efforts have the potential to move your business into a much better position as far as sales and leveraging new business. Keep in mind, however, that social media continues to evolve and is likely to only grow going down the road.
While some companies are still struggling with how best to implement a social media strategy for their business, others are ahead of the curve. No matter where you find your business at, take note that social media is not going away anytime soon. For those who thought it was just a fad, think again.
Dave Thomas, who covers among other subjects’ VoIP phone systems, writes extensively for Resource Nation an online resource destination for businesses of all sizes to research, find, and compare the products and services they need to run their businesses.
Image credit Michal Zacharzewski