Endorsement and why I like trains

best business podcasts

camel branding storiesI like trains. I guess there are many others who like trains but I know why I like trains. Like most people I didn’t have an extreme view of trains one way or the other. But then my son started to really like the trains. Every time we saw a train somewhere he was excited and happy. My mother even took him to train-rides to random locations and back just so he could enjoy the trains.

But I got some marketing insight out of it. One day driving my car next to a railway I saw a train coming. I thought, WOW! Trains are so cool! I started to think about why I had this reaction and everything pointed to my son’s “celebrity endorsement deal” with the trains. I was amazed how well that worked. I have to admit that I was a bit skeptical about sponsorships and endorsement deals. This experience opened my eye to how well these marketing tools can work.

Here’s a real life example from the olden days (not a specific person, thou). More Doctors Smoke Camels Than Any Other Cigarette.

I loved the habit-forming hook a 0:47 “change to Camels for te next 30 days…”

Social Media Marketing 2019, PPC on 10+ Platforms.

Social Media Marketing courseLearn how to market via Twitter, Pinterest, Instagram, YouTube, Facebook, Google and more advertising platforms! This must-have course has a 4.5 rating out of 4,235 ratings with more than 37,000 students enrolled.

Take a look at the social media marketing course

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website Fixwillpower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.