Facebook: Where Have All The Fans Gone?
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A client asked me why are they losing fans from their Facebook page. I glanced out of the window and saw four feet of snow. The page is about summer time outdoor activities. So, my initial guess was that people unsubscribe due to seasonal lack of interest.
However, when I started looking at the stats of other pages, where seasonal drop was certainly not involved, I saw similar increases. What’s more interesting, all the fans in unrelated fields started to unsubscribe on the same day. January 4 2011. Here are some of the screen shots from Facebook Insights.
These seven are all different pages, brands, fans, even different languages:
I’m sure that there is a perfectly reasonable explanation. Anyone? What happened?