Facebook: Where Have All The Fans Gone?

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A client asked me why are they losing fans from their Facebook page. I glanced out of the window and saw four feet of snow. The page is about summer time outdoor activities. So, my initial guess was that people unsubscribe due to seasonal lack of interest.

However, when I started looking at the stats of other pages, where seasonal drop was certainly not involved, I saw similar increases. What’s more interesting, all the fans in unrelated fields started to unsubscribe on the same day. January 4 2011. Here are some of the screen shots from Facebook Insights.

These seven are all different pages, brands, fans, even different languages:

facebook lost fans

facebook lost fans

facebook lost fans

facebook lost fans

facebook lost fans

facebook lost fans

facebook lost fans

I’m sure that there is a perfectly reasonable explanation. Anyone? What happened?

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website FixWillPower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.