Fans and followers, more or better?

social media spambotsI love big numbers and even more when they go up. Fast! There’s a huge pressure to just to get bigger numbers. It looks like success if you get 100 new followers every day. But if these followers are auto-follow spambots then there’s not much value in them. But even the perfectly human followers can be misleading if they are paying attention to you only to win a prize or take advantage in an one time offer.

So, how to measure the quality of the your fandom? I believe that the best metrics are engagement metrics. Count the instances when real action is taken:

  • retweets
  • @-conversations
  • likes
  • comments

If you have set up tools to measure these metrics then you can better understand the quality of your fans and followers. Set up composite metrics that give you insights about the value of your followership. Examples of composite metrics are:

  • retweets per follower
  • comments per Facebook fan

Or you can go even closer to the actual business value by measuring:

  • site conversions by fans
  • revenue from social channels

Big numbers are cool, but money in the bank is even better and this comes from real engaged people.

__________________
Image credit Don Solo

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website FixWillPower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.