Four Reasons Why You Should be Using Google Plus

google plus brand pageThere are four major reasons that you should consider using Google Plus.  If you are not already using Google Plus, the odds are that this article will motivate you to consider doing so in the near future.  Google is an amazingly large company with a variety of long term aims and goals.  This fact certainly factors into the reasons that you should consider using this social media tool to promote your business.

1. Google Isn’t Big on Failure

Google may periodically have its small failures, but the company rarely lets something “big” fail, at least not completely or quickly.  When Google sets its sights on a goal on target they usually manage to accomplish something that is at least fairly impressive.  Taking this fact into consideration, you are not likely to regret investing some time in creating a Google Plus profile and learning the ins and outs of how Google’s latest creation works.

2. Google Plus is an Alternative Way of Reaching People

While there are many social media platforms to use, this one is different in that has the weight of Google behind it.  Further, Google Plus stands as a new way of reaching people and, as a result, it is likely to attract a different sort of crowd.  For example, many people who are disenchanted with Facebook or have not become highly involved in social networking to date may gravitate towards Google Plus.

Google Plus will also allow you to reach different kinds of people in a different context.  Through this tool, you may reach different consumers or reach them in a different way.  This may lead to surprising new options as well.

3. It is Always Good to Have a Backup

Remember when MySpace was wildly popular and everyone was on it?  It seems like a million years ago.  But, in reality, it wasn’t really all that long ago that MySpace was a dominant player in the world of social networking and social marketing.  Businesses were using MySpace in a variety of different ways, but today few businesses are investing serious time or money into MySpace.  Instead that time and money is being directed predominately towards Facebook and Twitter.  No one knows what the future holds, but Facebook could someday find the same fate as MySpace, and you should have a major backup for reaching your potential customers and clients.

4. Google Has Deep, Deep Pockets!

Google wants a piece of that Facebook action, and that means the company is willing to spend, spend, spend in order to make it happen.  You can fully expect that Google will invest hundreds of millions in improving Google Plus and making it more and more user friendly in the months and years to come.  In other words, you can expect Google Plus to simply improve all the time.

Google will also invest millions in getting the word out about Google Plus.  If necessary, they may decide to have Google Plus “pop up” at every turn.  They have the resources to make this happen and, as a result, you can bet that Google Plus is likely here to stay.