Guy Kawasaki: Enchantment
If you want to change the world — or even part of the world, this book is for you. You’ll learn how to influence what people do while you maintain the highest standards of ethics.
The book explains when and why you need enchantment, and describes the components of enchantment: likability, trustworthiness, and a great cause.
How to launch a new effort, overcome resistance, and use technology to enchant. You’ll even see how to enchant your employees, your boss, and resist the enchanting wiles of others. The books is full of examples and advice.
Here’s a graphic overview of the book:
You can get this books from Amazon:
by Guy Kawasaki
Image from Guy Kawasaki