Guy Kawasaki: Enchantment

If you want to change the world — or even part of the world, this book is for you. You’ll learn how to influence what people do while you maintain the highest standards of ethics.

The book explains when and why you need enchantment, and describes the components of enchantment: likability, trustworthiness, and a great cause.

How to launch a new effort, overcome resistance, and use technology to enchant. You’ll even see how to enchant your employees, your boss, and resist the enchanting wiles of others. The books is full of examples and advice.

Here’s a graphic overview of the book:

Enchantment Infographic

Book-EnchantmentYou can get this books from Amazon:

Enchantment: The Art of Changing Hearts, Minds, and Actions

by Guy Kawasaki
rating 4.7/5


Check out the related post: Best Selling Social Media Marketing Books 2011. I was looking through the list I have read during the year and what I would like to read in the near future. In the process I created this list of really great books about social media and marketing.

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Image from Guy Kawasaki

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website FixWillPower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.