How Businesses Use Facebook

facebook surveyA new survey from SiliconCloud shows that most businesses have a Facebook business page. Here are the main points from the survey:

  • 77% business surveyed have a Facebook page
  • 47% of the respondents are active in B2C market
  • About half of businesses report that more than 6% of leads come from social media
  • The practitioners are most (2/3) interested in finding new ways to promote their Facebook page

Most of the businesses use Facebook as a marketing channel (whatever that means) or place to publish new content. The thing in what Facebook would really be good at is customer feedback but not many companies use that. Branding, engagement, brand advocacy are not mentioned.

About half of the businesses update their Facebook page daily. Most businesses spend 0-30 minutes per day on Facebook. Companies that generates the most leads from Facebook spend more than 2 hours per day on Facebook. Work more, get more results! Who would have thought! These marketers are most interested in learning about Facebook Ads and strategies to promote their page.

So, spend more time on Facebook and you get more business.

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website FixWillPower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.