How Journalists Use Social Media
What is journalism is getting blurred. Journalist tweet and blog and they are using Facebook, Twitter and blogs to source stories. What is a difference between a journalist and a blogger. A new study from Oriella sheds some light to the changing profession of people who write for a living. Here are some highlights of the Digital Journalism Study 2011.
Journalists are increasingly turning to blogs and other online media to find sources and verify information. When sourcing stories almost half (47%) of the journalists turn to Twitter, a third (35%) to Facebook and 30 percent look at blogs they are familiar with. A full 42 percent of journalists get the leads for their stories from blogs the haven’t visited.
Off and online channels are now equal as 50% of the journalist surveyed mentioned offline as having the biggest audience. Output is tailored to the digital channels as 55 percent of journalists said their publication had a Twitter feed and journalist blogs (54%).
For brands this means that creating content that acts as a seed to a story is now more important than ever. PR agencies are still important but, depending on industry, blogger relations and great content strategy will get you pretty far.
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