How to Grow Your Twitter Audience
Twitter has quickly become one of the most popular ways for businesses to connect with their target audience and to expand their brand online using social media. Since its launch in 2006 Twitter has grown rapidly, and now has over 700 million users worldwide.
One of the advantages of Twitter is that you can share short, quick messages in real time to your followers, not only text, but also in video and image format which are all fantastic ways for a business to promote their products and services online. However, what we do see is a number of businesses who are not as recognizable and not global brands setting up accounts and then after a few weeks or months they give up. One of the most common reasons for this is down to the lack of interaction and knowledge on how to grow their audience.
In this post we will provide with 5 great tips on how you can grow your Twitter community.
One of the best ways to increase your followers on Twitter is by creating great content which is unique and can’t be found elsewhere, this could be advice, news, “How To” articles, videos or even eBooks which are relevant to your business. Creating sharable content will differentiate you from everyone else and give users a reason to follow your account.
Twitter provides a database of information but if you don’t know how to mine the data properly then you can take real advantage of what’s available. There are some great tools out there both paid and free including Twitter’s own advanced search feature which allows users to search Twitter for the information that you are looking for. This also allows you to search for people and keywords based on location, for example if you search for “keyword” near: “Glasgow” within: 20mi this would only give you tweets featuring this keyword sent within a 20 mile radius of Glasgow.
A few other tools that can help you search Twitter more easily are:
I have also included a table featuring some of the advanced search operators that Twitter provides.
Engage With Customers
Now that you have completed your search and found all these great people on Twitter you want follow its important that you start joining in on the conversations that are going on round about you. However, one of the most important things that you must remembers is that you what you don’t want to jump in and start “selling” yourself straight away, Sure, if the opportunity comes up mention your products or services but don’t join Twitter with the intention or just marketing yourself and selling yourself. Take some time and nurture those relationships. Answer, and ask questions, help people out, provide advice and relevant information. Sure, if the opportunity comes up mention your products or services and how you can help but don’t join Twitter with the intention or just marketing yourself with every tweet.
It’s very important you listen to what people are saying about your brand, products or services online, especially on channels like Twitter where there is millions of conversations taking place at any one time. Once you start, you will find that people are already talking about you or even your competitors online. This is a great way to find new followers and create brand advocates. It can also help you deal with any customer services issues or enquiries in a timely manner.
Here are some of the best tools available for social monitoring on Twitter:
About The Author: Matthew Marley is the Online Strategy Manager at The Zen Agency one of Scotland leading full services digital agencies specialising in Web Design services and online marketing.