How to Steal a Facebook Fan Page?

stealing Facebook fan pageYour brand has a Facebook fan page. You invest a lot of time and money to make it really work for you. Sounds familiar?

At some point you understand that things are getting out of hand and you can’t manage it alone anymore. You give administrator privileges to an employee or a business partner. Everything works, sales are soaring thanks to Facebook and you feel that it’s as good as it gets.

Until… something goes wrong and you have a serious falling out with you employee or business partner. Now, if you are not careful, you could lose everything (on Facebook). What’s the problem?

Every Facebook fan page administrator has the permission to delete other administrators and become the owner of the page. Every Facebook fan page administrator has the permission to delete the page!

Example*

Larry and Sergei are successful businessmen who have a website where they sell advertising. Some time ago they decided to make a Facebook fan page for their business. That page became an extremely effective sales and communication channel for the company. You could say that if they wouldn’t have the Facebook page then they could go and line up for food stamps.

The business was extremely successful and Larry and Sergei decided to hire Eric who would take over the time consuming work of managing the communication on the Facebook fan page.

But… Eric is a bad apple. As soon as he’s granted the administrator permissions he removes the admin rights from Larry and Sergei. This means that the can no longer use the Facebook page to market their company.

Shortly after it dawns on them what’s happened a phone rings. Eric is calling:

“Hi guys! Tough luck, ehh? But don’t worry, I can help you out. Pay me 100,000 dollars by noon tomorrow and you get your page back. Or… I’ll start f***ing with your customers.”

Larry and Sergei are out of options, they have to suck it up and pay Eric. If they don’t pay they can kiss their business goodbye.

What to do about it?

Create an agreement that regulates what your employees and partners can do with the Facebook fan page. Don’t put all the eggs in one basket. Facebook page can be very effective for some businesses, but don’t forget to back it up with other channels like Twitter, blog, newsletters, etc.

Oh… and one other thing, the above example was a cheerful happy scenario. It may get really ugly when you have more than two administrators on your Facebook fan page, then anyone of them can delete the page and you don’t have a clue who did it! Scary…

Delete Facebook fan page

What do you think? Does Facebook page management need more permission levels?

* All events and characters appearing in this work are fictitious. Any resemblance to real persons, living or dead, is purely coincidental.
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Image credit Techigeeks.com
This post is adapted from the original post by Annes Org on our Estonian blog.

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website Fixwillpower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

9 Responses

  1. Jeff says:

    Hi guys, i have been looking for policies about if someone does happen to steal your page and delete all content, rename it as their own page, then start posting new material to the thousands of people who have previously liked it. Am i able to take legal action if i know who they are? what rights do i have on this matter?

  2. Melissa says:

    I had a group called The Helping Hand-Dubuque Area Group and it was stolen from me. I added a few HS friends to be admins to help out and one of them deleted me from my own page! Now they are refusing to give it back and claiming it to be their own. Facebook has no policy or safeguards that stop this from happening! It is so frustrating.

  3. Shawn says:

    Another problem I had is I created a second personal profile just for business and had a page attached to it and then for some reason which I still can’t figure out, other than maybe I’m not allowed 2 personal profiles, Facebook deleted that personal profile which of course meant the page to go with it was now and forever will be inaccessible.

  4. Shawn says:

    Hehe ya there should be different levels of admin like a super admin, content manager etc…If you try and delete your profile, facebook let’s you close it with the option of opening it later, weird why they don’t let you do that for pages.

  5. DittmerDan says:

    The only benefit is, if you was jacking around and got your facebook account deleted. if you have another admin on there, then you wont loose your page. But you could have the option of inheritance. that when your account dies. another admin would inherit your page.

    I agree though this is stupid. you cant trust to have anyone your admin.

  6. Lisa Demmi says:

    I agree with Leanne and Kei. I think Facebook should have tiers of access. The parent tier would be the only one allowed to delete and that is the tier that the actual owner has access to. If he or she gives away their log in information, then the responsibility is on them.

  7. Priit Kallas says:

    Thanks for your comments! Eric was just figure of speech 🙂 but in reality FB needs more flexible rights management system. There are brands with millions of fans and that can be wiped out with two clicks.

  8. Kei San Pablo says:

    Wow, first of all, is Eric for real?
    Yes, I think being a page administrator has been taken lightly that companies who hire other people to manage their accounts don’t realize that it’s possible for these things to happen. Having permission levels, I think is the best way to do it.

  9. Leanne says:

    I think it would be good if Facebook let you assign an admin who’s in charge of the group and only they have the rights to delete the account. That said the person in charge should be able to assign the head admin role to another person so that other people can be in charge if old head admin changes roles. Otherwise you’re right you might get into a sticky situation!!

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