How Twitter Fits Into Your Social Media Strategy

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twitter fail whaleIt seems that we think of Twitter as a constant update on the lives of the rich and famous.  Or as an instant update on events like the occupy encampments or the uprisings in Cairo.  Is that right?  Or can it fit into your social media plan and how do you translate serious issues into the short Tweets that the system requires.  And where do you get the right content for your tweets.

Think ahead to see what would be the best Twitter presence for you and your organization.  It isn’t really a sales tool.  It isn’t a technical manual that describes the features of what you are selling.  What it is, however, is a traffic cop that directs your readers to information that you want them to know.  And in the process, you become known for your knowledge in the field.

Why Twitter anyway?

The real objective for you is to solidify your reputation as a knowledgeable individual in your field of interest.  Whether you are selling a product or a service, or you are in an organization that is trying to sell an idea, becoming an accepted expert in that field will augment your marketing.  Twitter can help establish your bona fides and help make you the go-to person.

What do you want to Tweet about?

Your objectives are not of the instant update variety.  Rather, a steady, but not overwhelming stream of tweets that shed light on the topics that you are interested in.  News that affects the market, new products, new studies and upcoming legislation are all topics that you can tweet to your audience.

Where does the content come from?

One of the wonderful aspects of Twitter is the ability to re-tweet, or to create a tiny URL and send out a link to articles or other such web content.  You content is made up for you.  All you do is review the available material regularly and send out to your followers a link to the page.  And some of the material can come in the form of tweets that are sent to you.

What to include in your Tweets.

A short description of what lies beyond the link, a tiny URL to the link and a second tiny URL to your primary site where your interests are described in detail are all that are needed to get your message out.

How do you generate followers?

While it may seem that no one will be interested in following your tweets, that is not going to be true.  When setting your Twitter account up, put enough information in the bio section of your account to describe with key words why you are there.  If you are a lawyer, tell what kind of problems your practice helps to solve.  If you are a Realtor, tell your area and what you sell.  Every person can list a simple set of keywords that will help others find you.

And start to follow others with the same interests.  Not only will they frequently follow you as well, but you will find good information from their tweets to re-tweet to your followers.

Link to your home page.

Provide a link to your primary web page in your profile.  Remember that your objective is to sell something to the reader.

Tie everything together.

Allow your Tweets to show up on Facebook.  If you have a LinkedIn page, use their app to post your Tweets to LinkedIn.  And post your Twitter information on your primary website.

Twitter is a way to make you a recognized expert in your field.  Twitter requires a consistent use.  Tweets do not necessarily require significant time to create, but you do need to regularly put out Tweets.  Don’t worry if you have few followers at the outset, the number will grow.  And you will soon be generating interest among potential customers.

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