Jeremiah Owyang: Lead the Dynamic Customer Journey [SLIDES]
Companies must adopt to the innovation changes happening in the digital healthcare and wellness category. The presentation shows how consumers have changed, some companies have adapted with innovation.
This presentation provides a pragmatic framework that helps companies align Paid, Owned and Earned against the marketing funnel and showcases how esurance put it all together.
You can read the original post here: Keynote Slides: Lead the Dynamic Customer Journey.