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Kajabi Review 2023 (447% Growth in 6 Months?)

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kajabi review - worth it or not

Kajabi Review 2023 (447% Growth in 6 Months?)

Home / Tools / Kajabi Review 2023 (447% Growth in 6 Months?)
kajabi review - worth it or not
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Hey, online course creator.

If you’re looking for an impartial, unbiased, and 100% level-headed Kajabi review…


After struggling for months with Teachable, my friends begged me to switch to Kajabi.

In 10 months with Teachable, I made about $5,000. With Kajabi, $27,350 in 6 months.

447% growth – all due to better marketing features, high converting funnels, actionable analytics, half the work, and money savings.

Forgive me for being obsessive.

my experience with Kajabi

I’ve been in this game since I was 12.

I’ve flipped sites, started an agency, made several courses, spoken at conferences, and even spent time as a breakdancer in Estonia (don’t ask) – and Kajabi is easily the best investment I’ve ever made in marketing software.

This Kajabi review includes EVERYTHING I’ve experienced in the last 5 years. Including my backstory, why I switched, why you’ll love it, my personal experiences, and who I think it’s perfect for and who should stay away.

Ready? This is an in-depth Kajabi review, so let me break it down into some key takeaways before we get to the nitty gritty.

Kajabi Review: Key Takeaways

  • The all-in-one model is ideal for course creation. With everything in one place, you save time and money, improve productivity, and can actually analyze your business, which leads to better decisions (more money and less waste)
  • Kajabi is the fastest and easiest way to go from zero to your first sale. Landing pages, marketing funnels, and course templates make creating the product ecosystem as simple as possible. And native hosting, websites, and blogs remove the need to research, subscribe to, and build with 3 different softwares.
  • Kajabi pricing is more expensive, but you save money by eliminating 3rd-party software for email, webinars, and landing pages.
  • Kajabi is ideal for new entrepreneurs. For one, every arm of your business is one click away. Second, you don’t need to really understand much about marketing, because everything is templated out. And lastly, the community of fellow course creators and coaches means a solution to your problems is just a shout away.
  • Do not make the same mistake I did. You can’t “start small and build, then upgrade when the time is right”. That’s a myth. Kajabi IS the best way to build. And even if you do build slowly for cheap elsewhere, when you’re finally ready, it’ll cost a fortune in time and money to migrate your business to a new platform.

OK, story time (100% worth reading)…

Flashback 2017: Why Switching to Kajabi Was the Best Decision I’ve Ever Made (Course Wise)

My first online business was in 2009. I was 12. I flipped my first site for $100k+ before I could go to the bar or vote. Pretty cool, aye? Not really…

my first online business

Like everyone on the internet, after a few years I decided to ascend to Nirvana and become a guru.

That’s right. It was time to start selling online courses.

starting online course sales

I was so PUMPED to level-up, especially after seeing all the success my friends in the Dynamite Circle (DC) were having with courses. $60,000 in 6 months. $100,000 in a year. $5,000 a month passive income. I wanted to get on that level.

I wanted to get up running instantly and start making sales. I KNEW my course was going to be a hit. I just needed to finish the damn thing and get it out there.

So, now I’m rushing. And rushing means not thinking. And not thinking means taking the first available solution that looks decent.

And that solution happened to be Teachable.

Flash forward a few months and my entire course was built through Teachable.

Kill me.

And when I say “built through Teachable”, I actually mean that my course was hosted on Teachable, but I needed all of the following:

  • A separate landing page built through WordPress including hosting
  • MailChimp Free and then MailerLite email marketing (because Teachable’s email is worse than AOL)
  • WebinarJam
  • A wordpress blog
  • Leadpages for landing pages in my funnel

After a few months, I was ready to go full Tony Soprano on Teachable.

teachable vs kajabi

That’s not even all of it. I just don’t want to type it all out. You get the picture. Now do you see why I called it a Frankenstein business?

my first online course

Now for the worst part, I PAID ANNUALLY.

teachable annual plan cons

I was at a DC event when I realized pretty much everyone with online courses was using Kajabi. When they let me peak under the hood and I saw that Kajabi’s email, funnels, and site builder were actually usable, I instantly thought “ok, screw Teachable.”

No joke, I went back to my hotel, got Kajabi, and started planning how to migrate the entire business over. Good thing I was around real entrepreneurs that knew how to do it, or I might not even be writing this review now.

NOTE: This is why I recommend Kajabi rather than “starting small and building”. Eventually, you will outgrow cheaper tools, and need to upgrade. What then? Migrate hundreds or thousands of students? Change your site? Your blog? Your email marketing tool? Do you know how much work, time, and money that’s going to cost? Either get it now, or you’ll regret it when you get it later and need to move an entire business. Ask me how I know.

Long story short, Kajabi changed EVERYTHING.

Separate lander? Gone.

Separate blog? Gone.

Expensive email tool? Gone.

FrankenFunnels by Dr. ShadyWeirdoFromARandomSEOFacebookGroup? Replaced by simple, high-converting Kajabi funnels.

And since everything was under one roof, I finally had the secret sauce that I’d been missing all along: ANALYTICS.

I could actually see what was and wasn’t working. Teachable just told me how much I made each month.

Kajabi shows me how much I’m making, how I’m making it, what’s making the most and the least, and gives me invaluable data to improve decision making.

My first (almost) year with Teachable, I made about $5,000.

My first 6 months with Kajabi… $27,350.

So for a few dollars more a month, I unlocked the power to 5x my business.

Is this a biased Kajabi review? Damn right it is.

Quick Verdict – Why I Recommend to Kajabi to ALMOST Every Online Course Creator

what is kajabi

Affiliate disclaimer: I don’t know these people, but I may receive one of these shirts if you make a purchase

If you want to sell online courses the right way, Kajabi is hands down the best value, most efficient, and most cost effective way to do it. I scaled my business fairly effortlessly while working less AND spending less.

Instead of a Frankenstein mess of different tools, I now do this all in one place for $159/mo:

  • Host my course
  • Host my website
  • Do all my marketing
  • Build all of my funnels
  • Create webinars
  • Accept payments
  • Analyze and improve my business

I was paying $119 for Teachable and still using a bunch of other sales and marketing tools. Essentially, I’m “paying” $40 more a month to save hundreds in subscriptions and hours of my time.

Think about it this way…

kajabi for online course creators

Online courses are like any other business: you need a website, email marketing, ads, a sales funnel, analytics, and a payment processor. If you don’t, quit now.

So you have two choices:

  1. Pay for ALL of these things separately. That means 5 different subscriptions, 5 different passwords, 5 different ecosystems, 5 different points of failure, and 5 different everything


  1. Keep everything under one affordable, easy-to-manage roof. 1 subscription, 1 password, 1 ecosystem, 1 point of failure, and 1 everything.

See why this isn’t even really a discussion? Why would you want to pay MORE for 5 different tools, do MORE work, AND duct tape everything together super inefficiently? It just doesn’t make business sense.

Kajabi has replaced:

  1. Web Hosting: NameCheap (~$100/year)
  2. Email Marketing: MailerLite ($348/year)
  3. Landing pages: LeadPages ($444/year)
  4. Course platform: Teachable ($1,428/year)
  5. Webinars: Webinar Ninja ($348/year)

Cost of Teachable: $2,579/year

Cost of Kajabi: $1,908/year

NOTE: The Basic Plan costs significantly less and is the perfect place to start for your first course. Don’t let this number scare you. See the Pricing section for more details.

I’m actually SAVING $600/year, because Kajabi is a legit all in one platform (I’m using this term a lot, sorry) with tools you can ACTUALLY use. You won’t need any other subscriptions.

So, is Kajabi expensive?


NOT using Kajabi is expensive.

kajabi is cheaper than teachable

5 Reasons I Recommend Kajabi

OK, raise your hand if you want me to shut up about Kajabi…

IT’s SO gUD. It’Z an aLL in oNe platfoRM”

Seriously, though. I’m not the only one that loves it. Marketing gurus, fitness influencers, business moguls, and thousands of others use it for their online courses.

Including Giga Chad:

kajabi testimonials and feedback

Back to reality…

Aside from being an all in one platform (ugh), there are a few key reasons I recommend Kajabi to just about everyone:

  1. Scale Faster: I went from about $5,000 in course sales to nearly $50,000 in year 1 after switching. Out-of-the-box funnels, high-converting themes, more time to focus, more money for ads – Kajabi is like adding rocket fuel to your online course operation. Plus, there’s a thriving community to help you every step of the way with web design, marketing, funnel building, and SEO so you succeed even faster. Speaking of that…
  2. The Kajabi Community: Personal coaching, a thriving Facebook group, helpful support – the Kajabi community is like having hundreds of like minded and successful entrepreneurs and coaches available 24/7 to pick their brains and solve issues. This was worth the subscription alone.
  3. Launch in Half the Time: Instead of making a custom site, building custom landing pages, setting up email campaigns, and figuring out god knows what else, Kajabi provides it all in one place (there’s that word again…) with templates, pre-built funnels, high-converting themes, and expert coaches to help when needed. If you’re new to the game, Kajabi cuts your launch time in half easily. You’ll basically skip all the hard stuff, and only deal with the kinda hard stuff.
  4. So Easy Your Grandma Could do it: You need zero tech experience to build an online course business with Kajabi. ZERO. The platform takes a bit to get used to, but everything you need – a site, pages, webinars, ads, a blog, payments – it’s all super simple (relatively) and even if you’re stuck, there’s a community to guide you, training materials, Kajabi University, and coaching.
  5. High-value Product Templates: My first course had zero structure. It was just a brain dump. “Here’s how to do SEO”. DELETE. Back to the drawing board. If your online course isn’t structured properly, nobody will watch. Trust me. I wish I’d had these templates from day 1. They show you exactly how to build a world class product that provides the optimal learning experience. Zero thinking involved. Again, Kajabi kicks A**.

Who Kajabi is for And Who it’s Not for?

Let’s just jump right in. I’ve got things to do, and you’ve got an online course to get working on.

Based on my 5+ years with this platform and 10+ in the business as a whole, I’ve noticed a few key groups of entrepreneurs who will and won’t succeed with this platform. So please take my advice (or don’t…it’s your life).

Who Kajabi is for?

Anyone Who Wants to Take Their Business Seriously

See what I did there?

I’m serious though. Do you want to actually make money with your online course business or do you want to just put something out there and pray?

All that “get rich quick” and “build a six-figure money machine” stuff is complete BS. You’ve got to treat this like a real business or you might as well quit now.

You need a professional site, proper course structure, sales funnel, solid hosting, and sales and marketing tools.

Again, if you aren’t prepared to take this seriously, go to my article on “10 jobs you can do that aren’t online courses”, because you will fail.

Topical Experts Who Want to be up And Running ASAP

I explained this before. If you’ve already got the knowledge, Kajabi is the fastest, most efficient way to get launched and growing fast. Pick a course template, build a lander from a template, host it on Kajabi, and launch. When you’re ready to start marketing, choose a marketing funnel template – or get a pro from the community – and get the word out.

With other platforms it could take weeks or months. With Kajabi, it’s days.

Busy Entrepreneurs

No switching between different tools. No importing or exporting data. No losing days of work to software updates or failures. No “oops, I forgot to send that email because I’m literally doing 1,497 other things”.

Kajabi seriously cut my work load in half and took me from a non-functioning nervous wreck, dependent on coffee to live, to a functioning nervous wreck dependent on coffee to live.

I now have AT LEAST 10 extra hours a week to dedicate to brainstorming authority site ideas I’ll never get around to. #DigitalEntrepreneur

Anyone Looking for the Best Possible Online Course Platform

Plain and simple. If you’re really looking for the absolute best quality online course platform, it’s Kajabi. No other tool has the same quality of tools, functions, themes, templates, and community under one roof. It does everything that Teachable and Thinkific do, just better.

If you can afford it, get it.

Who Kajabi is NOT for?

Absolute Beginners

kajabi overview

Look – if you’re an absolute beginner with no money, no expertise, and no desire to build a proper online business, just go to Udemy.

Sorry to be blunt, but if you don’t have $120/mo to invest in a proper business, then you probably aren’t actually an expert in your topic, and you definitely aren’t ready to make a real course to teach others how to do things.

My advice: wait. Learn more, save more, and come back when you’re ready to take this seriously.

Absolute Bosses

who is kajabi for

If your next course is “how to buy citizenship in the Cayman Islands and live on a super yacht”, then Kajabi probably isn’t for you either.

The absolute bosses at the top of the food chain almost always have an entirely custom system like a custom website, separate WordPress blog, massive email system like ActiveCampaign or Keap, etc – you get the picture.

Keep in mind that Kajabi is “all in one”, so none of the tools themselves are super elite. They are all very solid and come in one subscription. That’s the advantage.

Kajabi Pros and Cons


  • Everything in one place. No duct tape needed
  • Save time, save money, and scale faster
  • Thriving community to solve problems and provide expert coaching
  • Tools are actually usable (unlike teachable)
  • High-converting themes and templates
  • One single point of failure – good for security and productivity
  • Multiple products available – mini-course, course, membership site, community


  • “Expensive” but not really
  • Not super intuitive
  • No tool is actually “elite”

Kajabi Pricing

kajabi pricing plans

Kajabi pricing is fairly straightforward, so I’m not going to waste your time covering useless details. You can see in this image what each plan comes with.

The more you pay the more products, funnels, landers, contacts, etc you get.

Instead of wasting your time, I want to cover my key observations on Kajabi pricing plans, who they’re for, and what they’re capable of.

  • The basic plan is plenty for new entrepreneurs: 3 products is enough wiggle room to create a full course, a mini course as a lead magnet, and even a community around your main product. That could easily be a full-time monthly recurring revenue within a year. If you have more than 1,000 active customers and need to upgrade, so what? You won’t even care about money at that point anymore. Start with the Basic plan and see how you feel. When it’s time to grow, upgrade.
  • Kajabi is NOT expensive: I said it before. It LOOKS expensive, but it isn’t. Sure, you pay more per month, but you’re saving on at least 5 other tools AND you’re getting hours and hours of your time back.
  • Pro isn’t necessary: Everyone I know uses the Growth plan. Pro is a bit above my pay grade. At that point, I feel like a custom system might be better.

Kajabi Customer Support

kajabi customer support

Kajabi customer support?

Amazing… if you’re on the Growth plan or above.

Having 24/7 live chat is an absolute game changer, especially when you’re a beginner. You’re going to have all sorts of questions, and there will always be a knowledgeable person (rare in this business) waiting by.

“Why can’t I access my account?”

“My landing page isn’t rendering to visitors. What’s up?”

“How do I send a broadcast email to my students?”

In my entire 5 years, I’ve had maybe 1 or 2 bad experiences with support out of dozens and dozens of interactions. There’s a webinar, lesson, article, or live chat agent capable of solving any issue. And for advice beyond that, I just pop over to the Facebook group.

And Kajabi’s people seem to know their stuff, and are usually fast, helpful, and clear. Customer support is as follows:

  • 24/7 live chat (Growth and Pro)
  • Kajabi university
  • Facebook Group
  • Webinars
  • Kajabi Access

Quick Note: What is Kajabi Access?

Imagine 1:1 coaching from already successful course creators and customer success specialists that will sit down with you, answer every question, and provide actionable advice on everything from creating a product to scaling a business and even dealing with angry students?

That’s Kajabi Access. It’s personal coaching from experts (Hero Hub), a dedicated success manager, double the offerings of your current plan, and early access to new features.

Heck, you might even see this guy…

Screen shot 2022-08-05 at 1.36.25 pm

Kajabi Features Deep Dive

I don’t know how you just looked at that guy’s mustache and didn’t sign up. I just upgraded my plan AND paid annually. Look at that salt and pepper-laden masterpiece.

Moving along…

Before we cover all the basic features, I just want to say the following to put things in perspective:

Remember, Kajabi is the most complete of all online course platforms. The Kajabi platform has sacrificed a bit of functionality in each tool for the sake of convenience, speed, and usability. Most course platforms don’t even have usable tools, let alone an entire suite of them in the same platform.

This is about convenience, money, and time savings.

OK let’s cover the features in 3 different categories: Create, Manage, and Grow.

Kajabi Creation Features

Course Creation

Kajabi course creation is about as smooth and simple as humanly possible – for something this comprehensive.

Most online course platforms just give you the ability to make and host a course – this course platform actually holds your hand and shows you the optimal structure. Personally, I’ve grown out of their structure by now, but as a beginner, it’s invaluable.

“Make this video”. “Now make this one”. “Finish up with this one”.

Course creation doesn’t get easier.

Imagine you want to make a mini-course on SEO 101: The Beginner’s guide to ranking on Google.

what does kajabi do

Just follow the blueprint.

In this case, start with the what (ranking a site on Google), the why (so you can get thousands of visitors to your business’ page every day for free), and the how (keyword research, on-page, social media, linkbuilding, etc.)

Then you’d just click “Add Content”, and it’s pretty self explanatory:

how to create a course in kajabi

It’s the same more or less for larger courses. Kajabi auto generates a format, and you just follow along. Obviously, the more complex your coure the more you’ve got to adjust the format, but it's a great place to start.

online course management with kajabi

Digital Products

digital products features in kajabi

What I particularly like about Kajabi courses is how easy it makes it for me to diversify and create several different products under my personal brand.

The different digital products could be:

  • Mini-Course: SEO 101: The Beginner’s guide to ranking on Google. These quick and easy courses are good for building brand value and bringing in free leads.
  • Full Course: SEO Masterclass: How to rank, grow, and flip any SEO site. My flagship product.
  • Drip Course: SEO Sunday Firechats: Weekly SEO video lessons with Karl. In this case, I would send one video lesson per week..
  • Membership Site: Arnold SEOenneggar: SEO and fitness lifestyle. In this case, I’d create SEO lessons, fitness lessons, meals plans, or whatever comes to my mind, and whoever belongs to my community has direct access to me.
  • Coaching Program: The SEO Consultant Blueprint: How to master SEO and make $500/hour coaching. Pretty self explanatory. I teach people to be SEO consultants.
  • Community: SEOaholics Anonymous. A discussion forum on SEO, running a business, life, etc.

NOTE: This is hypothetical. These products do not exist.


kajabi podcasting

Disclaimer: I do not have a podcast. The last thing we need is yet another marketing podcast. I’m only going off of what friends have said to me.

Kajabi’s latest digital product is just the icing on the cake. If you’ve got an entire ecosystem already – full course, lead magnet, and community – why not talk into a microphone and bore people to death on top of it?

This is an awesome new stream of income to add to your business. It makes it easy to create, optimize, distribute, monetize, and integrate a podcast into your existing business.

how to start a podcast with kajabi

Having your pod – along with some nifty stats – just one click away and fully integrated makes everything 10x easier.

And it’s super simple to add a title, thumbnail, and description straight within the platform:

adding a new podcast episode in kajabi

All in all, it’s not the BEST podcast platform out there, but if you’re already working within Kajabi, it’s a helluvalot easier to make your pod directly in this platform than buying a separate one and importing everything.

Kajabi Management Features


kajabi payments functionality

Kajabi Payments is super straightforward. It’s fast, clean, and uses both Stripe and PayPal for easy sales, and they don’t charge a transaction fee. Payments comes with your Kajabi account – no extra fee.

Pretty much everyone online uses one of these two. No crypto is a bummer, but you can't have everything in life.

Here are a few key things you need to know about payments:

  • They don’t take a cut: Everything is included in your subscription and they don’t charge any NASTY HIDDEN FEES LIKE TEACHABLE. Teachable takes 2.9% plus 30 cents AND they withhold money for chargebacks. DIE IN A BRUSH FIRE, TEACHABLE.
  • Conversions are higher than average: Other platforms have pretty dull and drab looking pages that load slowly (due to external hosting maybe?). Kajabi’s are a lot more modern and faster. I’ve definitely noticed an uptick in conversions.
  • Payments are fast: To be fair, Teachable pays quickly too, but Kajabi is better than industry standard as well. Just icing on the cake.


managing contacts in kajabi

There’s only one thing you need to know about contact management inside Kajabi: AUTOMATION.

I can’t tell you how good it feels to have A PLATFORM THAT ACTUALLY WORKS FOR THE LOVE OF ALL THINGS HOLY.

With Kajabi, you can automate things like simple customer interactions, emails, coupons, links (e.g. webinar starting soon!), and so on. Some other platforms claim they do this, but it’s literally impossible to figure out how it works. I ended up needing to use MailerLite’s automations. Just more headaches.

With Kajabi, everything is faster, better, stronger. I set up a promotion, webinar, or whatever, and it actually goes through.

The Basic plan comes with 10,000 contacts, the Growth plan 25,000, and Pro 100,000. Trust me, if you’ve got a 10k list and a good product, you aren’t going to care at all about upgrading.

You’ll just be wondering where to go for filet mignon and cigars (sorry if you're reading this hungry.)


kajabi analytics

I’m going to keep it 100 here.

Kajabi offers some of the best analytics in the biz. I could never have 5x’d my revenue without proper analytics. In fact, I’d probably be nowhere.

If you aren’t taking a step back, taking a deep breath, and asking “just what exactly is happening here?”, you won’t get anywhere.

Kajabi has several layers of invaluable analytical power. Not only do you get basic insights like net revenue, you also get granular data like churn (lost customers), refunds, average revenue per user, conversions, customer lifetime value (LTV), customer acquisition cost (CAC), and even revenue by offer.

It’s all offered up in a simple, intuitive dashboard that makes it easy to digest actionable metrics and make sound decisions.

For example, with my course, I was able to compare email open rates with a discount code compared to those without a discount code immediately. The difference was striking. It helped me create new, more profitable email sequences.

I was even able to see which times of day were the most profitable, and adjust my offers accordingly. What’s the point of sending an offer at 8am when most SEOs are either sleeping or still going strong from the night before?

There’s even a nifty forecast tool that bases future predictions on past performance:

managing subscription revenue

It’s not the most useful or accurate tool out there, but it’s cool for getting a rough idea of where your business is heading… and bragging to your friends about future theoretical money.

Kajabi Growth Features

Website Builder

kajabis website builder

Kajabi’s website builder makes it easy to have a modern, fast, fully functional Kajabi site in hours rather than weeks.

I hate to over simplify it, but it’s really as easy as choosing a theme, adding some branding, adding text, and getting it live. It ain’t perfect, but it’s a fully functional site, and you barely did any work. Stop complaining. If you really can’t be bothered, then hire a pro from the community (actually, that’s what I did…).

It’s not as good as hiring a developer, but you can have a sick looking website that LOOKS like you hired a developer in no time – and it’s included in your subscription. *drops mic*

I’ve done nearly $50,000 in sales with my one-pager, and I don’t plan to change it any time soon.

Again, this isn’t about having an amazing custom site. This is about being up and running as quickly as possible while still looking professional – zero coding skills needed.

And of course, the site still does everything you need it to do.

Some basic templates are free. However, I highly recommend paying for a professionally designed one. It’s worth every penny.

Landing Pages

Pasted image 0

Similar to websites. You can whip up a high-converting lander in no time. Choose template, add content, publish… you’ll be free for afternoon tea.

Before, I needed a custom lander, then to integrate it with wordpress, and connect it to my ecosystem (including Google Analytics). Now, it’s already connected. Any time I need a new one, I just create, customize, and publish.

I’ve got it down to a science at this point. Any time I need a new landing page, it’s up and running with no stress, headaches, or broken laptops.

Kajabi makes it easy to publish any type of landing page:

  • Sales pages
  • Click-through pages (warm ups for the sales page)
  • Lead capture
  • Lead gen
  • Policy pages
  • Webinar announcement pages
  • Checkout page

I’m gonna skip the super detailed walk through, though. It’s pretty self explanatory. But here’s what I do…

Once I know what I need, I pick a template:

kajabi website builter themes

Here’s a lifehack: Go with Citrus.

Citrus has always been one of my top earners. Conversions are always higher for some reason.

citrus theme

Once you’ve got the template, making changes is super easy.

For example, want to make a form? Just click Form and add some content.

kajabi form builder

Boom, you got a form. Dang, dude. You’re good at this.

Now, for the best part…

You know that registration form? You don’t have to integrate it with an email provider… BECAUSE KAJABI IS YOUR EMAIL PROVIDER. It just goes straight into your ecosystem immediately.

If you’ve got a welcome sequence made, it’s automatically triggered. Analytics? Kajabi is already analytics-izing it as we speak. See why I wanted to strangle Teachable? It doesn’t do anything like this.

Email Marketing

As far as email marketing tools go, it’s not world class. But Kajabi email is pretty dang good all things considered. It does everything you need it to do and more, including advanced automations.

Kajabi’s email marketing tools make it incredibly easy to scale your business by putting two very powerful functions in your hands:

  1. Beautiful, high-converting emails
  2. Simple, high-converting sequences

Easy as that.

Their templates are made by pros and verified by the in-house team, and building fairly complex sequences is dead simple. Nurture sequences, welcome sequences, one-off blasts, etc – it’s all super easy and if you can’t figure it out there are simple videos that describe it step by step.

Want to make a new email campaign? Click the button in the top right:

email campaigns in kajabi

Choose a sequence or a one-time broadcast:

how to send an email broadcast with kajabi

Choose a template based on goals (e.g. promotion, newsletter, etc.):

email templates


creating an email sequence

And customize:

email template customization

And for anyone complaining that there aren’t any advanced automations, think again:

advanced email marketing automations

Oh, but you can’t tag contacts? You sure?

tagging email subscribers

Yes, you can add tags if they’ve completed email sequences or tons of other actions like subscribed to newsletter or product. So pipe down.

Marketing Funnels

high converting marketing funnels

This might be my favorite part of all: Kajabi’s sales pipeline builder. High-converting marketing funnels ready to go “out of the box”. This is how you really scale a biz.

In case you’re new to the game, sales funnels are basically an automated customer journey from initial contact to making a sale.

Say you’re selling a weight loss product. Your funnel might look something like this:

  1. First contact: An ad for an eBook about weight loss tips
  2. Collect email: They come to a landing page, enter their email, and receive your book (GOT EM’)
  3. Nurture: You send weekly emails with extra tips and maybe some other free products like an infographic with “10 foods to avoid while dieting”
  4. Warm up: You let them know you’ve got a once-a-year discount on your brand new weight loss course
  5. Sale: You hit them with a big discount code for your one-time sale, link to your checkout page, and then they buy
  6. Relationship management: You check in to see how they’re doing. Ask for a review. Sell more products. Send more tips. That kind of stuff.

This is very basic, but you get the idea. Funnels are your bread and butter when selling online courses.

The cool thing is that Kajabi has pre-built funnels that have proven to work. You just fill in each step (with more templates by the way), and let the software do its magic. Once it’s set up, it runs 24/7.

pre built funnel templates

Kajabi’s templates work pretty much “out of the box”. Choose a template, add whatever they tell you, and you’re good to go. And yes, like everything else, it’s immediately connected into your ecosystem, analytics included.

No, it’s not as good as ClickFunnels, but it’s also not a ton of money, and there are no annoying ads or “gurus” hassling you all day.

Kajabi Review Final Verdict – Is Kajabi Worth the Money?

Based on my 10+ years in marketing and now 5 years selling digital products, YES, Kajabi is 100% worth every penny and more. All the successful course creators I know are Kajabi users  – including me.

Actually, “is it worth the money?” isn’t even a fair question. It’s not fair, because Kajabi is SAVING you money – not costing you anything. I know that sounds like a super salesy cop out, but it’s 100% true.

Kajabi will replace your web hosting, website, landing pages, email marketing tool, funnel builder, and even podcast hosting platform if you want to go that route.

I already showed you the math. Instead of paying ~$2,500 for everything, I’m paying ~$1,900 for one thing, AND that thing comes with analytics that improve my decision making, save me money, and improve sales.

No other course platform comes close to the combination of value, performance, and convenience. You have two choices at this point:

  1. Choose a worse tool, pay more a month, and make fewer sales, then fail and whine


  1. Choose Kajabi, save money, optimize your business, save time, and grow your business exponentially

If you’re serious about selling online courses, choose option 2.

If you want to half-ass things, never grow, and quit when you aren’t making enough money, choose option 1.

Do you really want a full-time income 100% remotely or do you want to stay stuck where you are? If you want a full-time income from your course, Kajabi is the best investment you’ll ever make.

Kajabi F.A.Q

Q: Why should I trust your Kajabi review?

A: You should trust my Kajabi review because I’ve been using it to sell online courses for 5+ years, and it literally saved my business. I know that most Kajabi reviews shamelessly plug the tool, but in my case, the marketing tools and analytics helped 10x my business. I owe them my life.

Q: Is Kajabi legit?

A: Yes, Kajabi is 100% legit. There are thousands of current customers, and endless glowing reviews. It’s currently being used by millionaire coaches, celebrities, small and large businesses, and thousands of solopreneurs. It’s widely known as one of the best platforms out there for hosting course content.

Q: Is Kajabi really all in one?

A: Yes, Kajabi is really all in one. In fact, the only thing it can’t do is make the course content for you. Kajabi courses literally couldn’t be any easier. For course creators, Kajabi offers all the features you need to build thriving Kajabi courses. Including sales funnels, email marketing tools, an affiliate program with high-converting affiliate tools, a website builder that makes website creation dead simple, a free podcast platform, and a landing page builder. What else do you need to sell courses?

Q: Is Kajabi mobile-friendly?

A: Yes, Kajabi is mobile-friendly. There’s even a mobile app! And yes, it does send push notifications.

Q: Does Kajabi replace MailChimp?

A: Yes, Kajabi replaces Mailchimp in nearly every way. It does nearly everything that MailChimp does, plus allows you to easily create and host world-class digital products. The only advantage I’d give MailChimp for email marketing is their behavioral marketing features and customer journey creation.

Q: Where is Kajabi located?

A: Kajabi is located in Irvine, California.

Q: Is Kajabi good for marketing campaigns?

A: YES, Kajabi is one of the best tools out there for marketing campaigns. Kajabi performs just as well or better than other tools, and you won’t need a third party platform. It really is a one stop shop. It has pretty much everything you need – Kajabi offers website themes, a page builder, high-converting course upgrades (you can even create quizzes), and you can even sell physical products too by integrating Shopify.

Q: Can I sell physical products with Kajabi?

A: Yes, you can sell physical products with Kajabi easily. Just integrate your Shopify store’s buy button on your site and you are good to go. You can completely customize everything to fit your branding, so no worries! Plus you can create marketing funnels to sell your products too. That’s a very handy feature.

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