Outbound Links are Gold

Few days ago I looking how to measure your social media success with Google Analytics. Today I was looking for ways to understand our website visitors and stumbled on a very interesting pattern. People who click on links that take them away from your site are the most engaged lot of them all. I haven’t seen this line of reasoning anywhere so I share it here with you.

Google Analytics lets you track outbound clicks and I created a segment that contained only the visitors who click out of our site. What I found is that only 6 percent of our readers click on outbound links.

google analytics outbound segment

But these 6 percent are really engaged. They intentionally clicked on something and they took the time to read about what to click on. The numbers are really amazing: the people who click on outbound links visit twice as many pages as the average visitor. They spend 5.9 times more time on site than average user.

Now the dreaded analyst’s question: so what? Well, people who click on outbound links convert 3,5 times better than average.

google analytics outbound conversion rate

Now you can look at what makes people click and create more content that engages your readers. Click on this link to add the segment of outbound clickers to your Google Analytics account or you can create it manually as seen on the image above.

Pete Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

1 Response

  1. May 6, 2011

    […] the related post Outbond Links are Gold. […]

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