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The Converged Media Imperative: How Brands Must CombinePaid, Owned, and Earned Media By Rebecca Lieb & Jeremiah Owyang With Jessica Groopman & Chris Silva Includes input from 34 ecosystem contributors. Consumers rarely pause to...
Besides the dramatic profile design change, the release of Timeline instigated two other significant modifications regarding Facebook’s terminology and platform capabilities. First, the term “tab” was forced into extinction and replaced by the term...
Social media is fast becoming one of the most important ways to market brands and businesses online. It’s both a direct way to communicate with customers and an easy system for filtering out those...
Some business leaders don’t “like” the culture’s current obsession with Facebook and similar social networking sites. Unfortunately for them, social media is here to stay. Those who fail to get on board risk being...
The Non-Financial Value and Future Perspective of Social Media is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social...
If you find yourself still using snail mail for your party invitations and other correspondence, it’s easy to bring your party organizing into the future with social media. Here is a simple guide you...
Photo sharing is becoming a hot topic in social media and Facebook is the first place that many people and businesses upload their photos. The photos on Facebook can be really unique and could...
This blogpost is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media. You can find the first and...
Most people have shared something via social media that they regret. Others may simply use it to share their opinions, no matter what type of reaction it will cause. Many people even use social...
With integrated campaigns on social networks expected to hit over $930 million dollars this year and over $1 billion in the years to come, a Toronto-based start-up is looking to punch a hole in...
