Kick-Starting a Social Media Campaign
If you’re going to be in business today, a social media presence is an undeniable necessity. Once you get the ball rolling, the process of maintaining social media pages and contacts is just another...
DreamGrow Blog
Steps to Marketing Success in Facebook and Twitter
In the advent of the internet and social media, the size, reach and variety of information has intensified to a level that has made the planet practically borderless. In fact, if I log into...
Facebook Search, a Goldmine?
Facebook made 1 billion in profit from their advertising program. But there’s another untapped source for them to exploit. Facebook has a lot to gain from developing their own search engine and monetizing it...
Leading Experts Discuss Social Media ROI
This discussion of Social Media ROI is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media. You can...
Facebook Statistics 2012: Taking Over the World
Six months ago I wrote about Facebook reaching 1.1 billion users in 2012. Since then Facebook has reached another milestone. In the IPO prospect amendment they announced that there are now 901 million monthly...
Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer
This blogpost is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media. The questions are preceded by my...
Facebook and Instagram? What is Behind it?
If you have yet to hear the news, Facebook recently acquired Instagram, a popular photo-sharing app, for a whopping $1 billion. It may seem like a lot of money, but since Facebook is valued...
3 Reasons You Shouldn’t Automate Social Media
Many companies have turned to automating their social media efforts. These companies know that having a social media presence is important to the success of their business and they know they can reach a...
Using Social Media for Market Research
Believe it or not, there are bigger benefits to social media than sharing photographs and updates: a strong social media presence is a powerful tool—one that can give you valuable insights into your audience...
What to do When Your Customer’s Tweet is Right and You are Wrong
As a company, you are always trying to protect your brand from negative publicity. With the onslaught of social media, though, protecting your brand can be more challenging than ever before. With Twitter, Facebook...
