Egypt and Google AdWords targeting FAIL
I was looking for information about riots in Egypt and happened to notice these content targeted ads. A few steps from pyramids… great view! Real estate in Egypt is a great investment… cars, not...
DreamGrow Blog
Facebook: Where Have All The Fans Gone?
A client asked me why are they losing fans from their Facebook page. I glanced out of the window and saw four feet of snow. The page is about summer time outdoor activities. So,...
We Want Social Media Marketing, Right Now!
Some companies try to use social media in the same way as traditional banner space or TV ads. They think that social media presence is on tap and available whenever the need arises. When...
Campaigns vs. continuous promotion
A client asked today how long should their campaign run. I am more and more of the opinion that forever is the correct answer in most cases. In the old days when buying media...
How Well Is Your Brand Listening
Very nice overview on how to start listening to your customers (PDF). Blast Radius goes over the steps of getting your ducks in a row and see what’s important for your communication to boost...
