Campaigns vs. continuous promotion
A client asked today how long should their campaign run. I am more and more of the opinion that forever is the correct answer in most cases. In the old days when buying media...
DreamGrow Blog
How Well Is Your Brand Listening
Very nice overview on how to start listening to your customers (PDF). Blast Radius goes over the steps of getting your ducks in a row and see what’s important for your communication to boost...
