Seth Godin: Quieting the Lizard Brain
“What you do for a living is not be creative, what you do is ship,” says bestselling author Seth Godin, arguing that we must quiet our fearful “lizard brains” to avoid sabotaging projects just before we finally finish them.
Keep shipping! Ideas are a dime a dozen. Only the ones that get shipped have chance to make an impact. If the time runs out ship. If the budget runs out ship. Trash at the beginning, when it’s cheap, not before sipping.
Every time we get to shipping time the lizzard brain say: they’ll laugh at me, I’ll change this a bit… and then that… and that… never shipping. The genius part is making the lizzard brain to shut up untill you ship.
Related: You can read our interview with Seth Godin and his Tribes book.