Significant Increases In Social And Mobile Use Among Federal Decision-Makers

Technology M&A in 2019

Social media is here to stay and continues to grow in the government space. We at Dreamgrow have long predicted that social media will penetrate corporate and government firewalls and will be integral part of our every day communication. A new survey shows that 46% of government news consumers are allowed to access social media sites at work, that’s way up from last year’s 20%.

Federal Decision Makers Social Media

“We’re all dealing with limited marketing budgets, and we don’t have a lot of margin for error. We have to be sure we’re reaching the right federal decision-makers with targeted resources.” — Lisa Dezzutti, president and CEO of Market Connections.

The study aggregates use of print, television, radio, mobile, and internet news and analysis products by senior federal employees. More than 2600 respondents at dozens of federal civilian and defense agencies.

Federal Decision Makers Facebook

Highlights of the study include:

  • Print is not dead. 40% of respondents prefer to read trade publications in print
  • 54% respondents using social media are on Facebook and 20% use the social networking site every day
  • More than half of participants access Facebook for work purposes. Research, communicating with colleagues and citizens are their top work-related activities on Facebook
  • Over 50% of federal decision-makers use email on a mobile device, and more than 30% access web sites on a mobile device
  • The number of federal information consumers age 55+ fell from 40% last year to 33%, reflecting the onset of wave of federal retirements

Download the executive summary.

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

2 Responses

  1. Priit Kallas says:

    Hi Perry! For some reason your comment ended up in spam, but now its visible again. I think that more social media in gov means that you have the means to build your brand. People don’t spend a lot of time on web sites but they do at SM sites. So there you have an opportunity to be seen by your target group. You can get through red tape buy just talking to prospects as people, no hard sell. When the time comes you have this interaction on your side, some call it brand.

  2. Perry Anne Norton says:

    Interesting stats, Pritt. I’d be curious to know which “decision makers” this refers to; is there any evidence at all that use of social media by gov’t employees would have any impact at all on RFPs or RFQs (for example, for CCR-registered WOSBs, such as my company?)

    Their access may be increased to social media; but I don’t know if that will translate into the reverse; i.e., my being able to reach their ears enough to make a difference in my competitiveness.

    Perry Norton

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