Slides from DirectStorm 2011 Conference

valueHere are the slides from today’s DirectStorm 2011 conference. The slides are mostly meant for people who attended the event as much of the content was delivered verbally. I hope you got some value out of it that you can put to work immediately.

Thank you for attending! If you have any questions please don’t hesitate to contact me.


  1. Change campaigns to continuos programs
  2. Segments and interests
  3. Beaviour
  4. Message: what to say
  5. Benefits
  6. Motivators
  7. Bonuses
  8. Price point
  9. Design and form
  10. Media selection
  11. Landing pages
  12. Action
  13. Test everything

PS SlideShare messed up some fonts, but everything should be readable.

Pete Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

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