Last Updated on by Karl
Did you know how much exactly social media can affect consumers? According to the data provided by PwC, reading or writing social media comments and reviews affects 67% of consumers, greatly influencing their shopping behavior. So it isn’t surprising that companies invest so much time and money into marketing specialists and their education.
However, even if you aren’t an employee working for a company that is willing to invest in your skills, you can still learn. The internet offers plenty of opportunities to do so these days, granting you access to some top social media marketing courses.
Perhaps, there’s even too much of them for an inexperienced person to pick easily. So if you did your research and are confused by the number of options available, we are here to help you. Here are top free social media marketing courses that can boost your marketing and social media skills, even if you are a beginner.
1. What Is Social?
This is an impressive online social media marketing course co-offered by Coursera to anyone, who wants a proper introduction to social media. It is suitable for executives, business owners, and marketing professionals as well, and gives clear and actionable advice on how to grow a social media strategy.
If you want, you can continue learning after finishing this course – it’s a part of a six-course specialization called “Social Media Marketing: How to Profit in a Digital World.” This social media training offers you social media marketing certification on completion.
Another great course for beginners, who’re looking for a way to enter the social media world without any troubles or complications getting in the way. It offers you a clear and detailed guide to building a social media presence on the most important social media platforms, such as Facebook, Twitter, LinkedIn, and so on.
This is a beginner course as well, but a more tailored one – it’s focused on social media analytics only. Even those of us, who aren’t familiar with marketing much, know how important it is to drive trading and increase revenue with the help of social media – and how powerful tool for that the social media could be if used right. However, to achieve impressive results in it, you need to understand how social media analytics works – and this course can help you do so. The Free Social Media Analytics Course offers you social media marketing certification on completion.
A daily writing habit is one of the most valuable habits you can have! To help you get started, we have created a 30-day email program that will help build your habit. Every day for the next 30 days we will send you a writing prompt. As this is a social media and content marketing site we’ll send you prompts about these topics. But occasionally we add some free writing and other stuff, too. Sign up for your 30-day writing challenge.
Just as its name says, this course is indeed a quick and straightforward introduction to social media strategy. It lasts only 45 minutes but helps you craft an impressive social media foundation for your business and brand. You should take it if you want to get a grip on the basics quickly and start doing something for your business today.
This social media marketing course could be a great guide for those who want to learn how to monitor their audience. Not only it gives you all the guidelines on how to do that but also provides detailed examples of monitoring, allowing you to learn from them. Like many other Udemy courses, the social media monitoring course offers you social media marketing certification on completion. Check out free social media monitoring tools to use.
7. The Business of Social
It doesn’t matter if you are a business owner or a marketer – either way, you can benefit from this course. It allows you to line up your business goals with your social media strategy, driving real and measurable value from it.
Unlike many social media marketing courses that focus on social media content development and creation, this one focuses on measuring your social media investments and on using them in the most beneficial way for your business. Social media marketing certification means that you can earn official recognition for your skille, and share your success with friends, colleagues, and employers.
And unlike the previous one, this course focuses exactly on content creation. Not only it helps you understand which types of content work the best for social media but also gives you practical tips on how to create content that sells – and how to promote that content right. The benefits of content marketing certification by HubSpot Academy: grow your career, business, and join a community.
9. Viral Marketing and How to Create Contagious Content
This social media course is also focused on content creation – more specifically, on how to create content that can become viral. While there are no specific characteristics of viral content that you can use in your work, there are some tips that could make your content instantly better. But what’s even more important is that this course helps you understand how the content works in the first place and what is required for it to catch the audience’s attraction. You can get social media marketing certification from Coursera.
10. International B2B Marketing Course
Interested in understanding B2B marketing and learning how to use it right? In this case, try this course. It offers you the B2B basics as well as explains how you can use it to boost your business.
This course offers a unique perspective into the differentiating aspects of the business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross-Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.
And even if you do have some social media and marketing experience, you can still polish and strengthen your skills – for example, with the help of this course. It doesn’t include any beginner tactics – instead, it gives you more complex tips that could help you pick up the clients with the help of social media more quicker.
Another extremely important and extremely specific course. We don’t hear about social media ethics much in our daily lives – however, it’s important to understand it if you do want to use social media not only effectively but ethically too. This course helps you do so, touching various laws and explaining what is legal for social media and what is not. Like many other Udemy courses this course offers you social media marketing certification on completion.
Select a Course That Improves Your Strengths
These online social media marketing courses are mostly for beginners as they help to understand the basics of social media and marketing as well as find out more about every aspect of the marketing and learn how to tailor these aspects to your business. However, more experienced marketers can learn something from these social media marketing courses as well.
Of course, to make the most out of learning, you’ll have to work hard. The tricky thing about online learning is that it’s much easier to drop or manage than offline one. Picking a couple of social media marketing courses at a time might be tempting – but it might as well leave you covered in assignments or lead to you dropping all of them because you cannot find time for them. That’s why choose wisely, start slowly, and remember that taking your time is always better when it comes to learning: the more time you invest, the better your results will be.
Keep learning new skills
The courses above are free. Make sure you select one that will help you in the area where you are not yet most comfortable. More knowledge will translate into better ideas, and faster results and that, in turn, will build your successful career.
BIO: Lori Wade is a content writer who's interests range from education and online marketing to entrepreneurship. She is also an aspiring tutor striving to bring education to another level as we all do.
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