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11 Free Social Media Marketing Courses to Boost Your Skills Now

free social media marketing courses

Did you know how much exactly social media can affect consumers? According to the data provided by PwC, reading or writing social media comments and reviews affects 67% of consumers, greatly influencing their shopping behavior. So it isn’t surprising that companies invest so much time and money into marketing specialists and their education.

However, even if you aren’t an employee working for a company that is willing to invest in your skills, you can still learn. The internet offers plenty of opportunities to do so these days, granting you access to some top social media marketing courses.

Perhaps, there’s even too much of them for an inexperienced person to pick easily. So if you did you research and are confused by a number of options available, we are here to help you. Here are top free social media marketing courses that can boost your marketing and social media skills, even if you are a beginner.

1. What Is Social?

This is an impressive online social media marketing course co-offered by Coursera to anyone, who wants a proper introduction to social media. It is suitable for executives, business owners, and marketing professionals as well, and gives clear and actionable advice on how to grow a social media strategy.

social media marketing courses what is social

If you want, you can continue learning after finishing this course – it’s a part of a six-course specialization called “Social Media Marketing: How to Profit in a Digital World.” This social media training offers you social media marketing certification on completion.

Social Media Marketing 2017, PPC on 10+ Platforms.

Social Media Marketing courseLearn how to market via Twitter, Pinterest, Instagram, YouTube, Facebook, Google and more advertising platforms! This must have course has a 4.7 rating out of 1,226 ratings with more than 12 thousand students enrolled.

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2. Social Media Quickstarter

Another great course for beginners, who’re looking for a way to enter the social media world without any troubles or complications getting in the way. It offers you a clear and detailed guide to building a social media presence on the most important social media platforms, such as Facebook, Twitter, LinkedIn, and so on.

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3. Social Media Analytics Course

free social media analytics course

This is a beginner course as well, but a more tailored one – it’s focused on social media analytics only. Even those of us, who aren’t familiar with marketing much, know how important it is to drive trading and increase revenue with the help of social media – and how powerful tool for that the social media could be if used right. However, to achieve impressive results in it, you need to understand how social media analytics works – and this course can help you do so. The Free Social Media Analytics Course offers you social media marketing certification on completion.

Facebook Ads & Marketing Mastery Guide 2017

facebook ads course udemyUse Facebook marketing to excel your business! Take this top rated course to optimize your Facebook ads today! Connect with new audiences and lower ad costs. Track Facebook ad conversions.

Learn $0.01 per engagement ad strategies. 4.5 rating out of 4,328 ratings with more than 32 thousand students enrolled. 7.5 hours on-demand video, articles, supplemental resources. Certificate of Completion.

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4. Social Media Ethics

Another extremely important and extremely specific course. We don’t hear about social media ethics much in our daily lives – however, it’s important to understand it if you do want to use social media not only effectively but ethically too. This course helps you do so, touching various laws and explaining what is legal for social media and what is not. Like many other Udemy courses this course offers you social media marketing certification on completion.

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5. Introduction to Social Media Strategy

Just as its name says, this course is indeed a quick and straightforward introduction to social media strategy. It lasts only 45 minutes but helps you craft an impressive social media foundation for your business and brand. You should take it if you want to get a grip on the basics quickly and start doing something for your business today.

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Find out How to Create Your Perfect Social Media Strategy.

6. Social Media Monitoring Course

This social media marketing course could be a great guide for those who want to learn how to monitor their audience. Not only it gives you all the guidelines on how to do that but also provides detailed examples of monitoring, allowing you to learn from them. Like many other Udemy courses the social media monitoring course offers you social media marketing certification on completion. Check out free social media monitoring tools to use.

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7. The Business of Social

It doesn’t matter if you are a business owner or a marketer – either way, you can benefit from this course. It allows you to line up your business goals with your social media strategy, driving real and measurable value from it.

business of social media marketing courses

Unlike many social media marketing courses that focus on social media content development and creation, this one focuses on measuring your social media investments and on using them in the most beneficial way for your business. Social media marketing certification means that you can earn official recognition for your skille, and share your success with friends, colleagues, and employers.

8. Free Content Marketing Certification Course

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And unlike the previous one, this course focuses exactly on content creation. Not only it helps you understand which types of content work the best for social media but also gives you practical tips on how to create content that sells – and how to promote that content right. The benefits content marketing certification by HubSpot Academy: grow your career, business, and join a community.

Content Strategy for Professionals

coursera content strategyIn Content Strategy sequence of courses, you will learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.
 
The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today.

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9. Viral Marketing and How to Create Contagious Content

This social media course is also focused on content creation – more specifically, on how to create content that can become viral. While there are no specific characteristics of viral content that you can use in your work, there are some tips that could make your content instantly better. But what’s even more important is that this course helps you understand how the content works in the first place and what is required for it to catch the audience’s attraction. You can get social media marketing certification from Coursera.

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10. International B2B Marketing Course

Interested in understanding B2B marketing and learning how to use it right? In this case, try this course. It offers you the B2B basics as well as explains how you can use it to boost your business.

b2b marketing course

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.

11. Advanced Social Media Marketing for Picking Up Clients

And even if you do have some social media and marketing experience, you can still polish and strengthen your skills – for example, with the help of this course. It doesn’t include any beginner tactics – instead, it gives you more complex tips that could help you pick up the clients with the help of social media more quicker.

social media marketing course plan

These online social media marketing courses are mostly for beginners as they help understand the basics of social media and marketing as well as find out more about every aspect of the marketing and learn how to tailor these aspects to your business. However, more experienced marketers can learn something from these social media marketing courses as well.

Of course, to make the most out of learning, you’ll have to work hard. The tricky thing about online learning is that it’s much easier to drop or manage than offline one. Picking a couple of social media marketing courses at a time might be tempting – but it might as well leave you covered in assignments or lead to you dropping all of them because you cannot find time for them. That’s why choose wisely, start slowly, and remember that taking your time is always better when it comes to learning: the more time you invest, the better your results will be.

BIO: Lori Wade is a content writer for EliteEssayWriters who’s interests range from education and online marketing to entrepreneurship. She is also an aspiring tutor striving to bring education to another level as we all do. If you are interested in her writing, you can find her on Twitter or Google+ or find her on other social media. Read and take over Lori’s useful insights!

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Photo via Visual Hunt

Social Media Marketing 2017, PPC on 10+ Platforms.

Social Media Marketing courseLearn how to market via Twitter, Pinterest, Instagram, YouTube, Facebook, Google and more advertising platforms! This must have course has a 4.7 rating out of 1,226 ratings with more than 12 thousand students enrolled.

Take a look at the social media marketing course