Social Media Marketing Trends 2013 Collection
Marketing turns upside down.
As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand. Winnie Hart and Lorrie Lee from TwinEngine share 13 in 2013 – Social Media Marketing trends that will take flight.
Traditional Advertising Is the Past. Content Marketing Is the Future.
Empowered consumers with their expanding arsenals of social technology devices are going to change the landscape in 2013, too. This holiday season, consumers are going to be buying more new gadgets that will change the marketing dialogue between brands and consumers and test businesses’ ability to engage.
The walls preventing social sharing between social channels will start to fall.
Trend-spotting specialist, Mike Roberts will break down 7 of the most pressing and widespread social media trends that are changing the way small business is done. He’ll build a conceptual framework and then drill down into actionable takeaways for each trend.
Mobile advertising becomes more viable.
2012 will be remembered as the year businesses officially took the social media plunge, embracing Twitter, Facebook and other networks as an integral part of strategy. In 2013, these companies can look forward to expanded returns on their investment, as social technologies improve and functionality extends beyond just marketing and community building.
Facebook finally faces search (and other challenges).
What will 2013 hold and what should you be including in your social media strategy for 2013? A lot of these trends have already emerged in 2012 but will become more pronounced in 2013. Read more about Facebook and search: Facebook Search, a Goldmine?
Mobile specific marketing strategies will be a core customer acquisition channel.
I’ve listed 25 trends that I think we’ll see becoming more and more mainstream in 2013. Considering the rate of change within the online marketing space, most of these listed may not even be new.
Social Media Video 2013: Social Media Revolution 4 was written by international best selling author and keynote speaker Erik Qualman. It’s part of a series of social media videos that are the most watched in the world. Erik thanks everyone for their ideas and support!
Although 2012 was the year of mobile, 2013 will be the year of even more mobile… thanks to 4G.
Here are my top social media predictions for 2013. I know we’ve said this before, but next year social media will move beyond ‘engagement’. It has to. What else? Well we saw something start to change at Yahoo, under Marissa Mayer, but will that result in a renaissance?
28% of B2C marketing budgets are allocated to content marketing, and 55% of consumer marketers plan to increase their content marketing spend.
Some 86% of B2C marketers in North America are using content marketing, employing 12 individual tactics on average; but, as is the case with B2B content marketing, B2C content marketers are struggling with the effectiveness of their content marketing, according to the findings of the first B2C content marketing study from MarketingProfs and the Content Marketing Institute.
Content use on mobile devices is exploding.
Consumers want information! They want to feel in control and make their own decisions. This means that companies need to provide people with valuable content to build trust instead of marketing hype. Content marketing has been a growing trend for several years and it’s not going away. Following are the major trends in content marketing for 2013 and beyond.
Image credit by TwinEngine