Social Media Weekend: Brand Loyalty, 101 F-Commerce Examples, 100 Awesome Stats
This week I’ll start off with a bunch of stats, add some examples and move on to more strategic matters of content, brands and business in social era. Enjoy!
In the U.S., Tablets are TV Buddies while eReaders Make Great Bedfellows. The Nielsen Company’s most recent research on mobile connected devices sheds new light on how consumers are using their tablets, eReaders and smartphones – and where they are using them, too.
100 Awesome Marketing Stats, Charts, & Graphs [Data]. Based on original research and data from a variety of sources, including analysis of our 4,500 customers, surveys with hundreds of small and medium-sized businesses, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more.
Human Business Is Social Business. The case that changes in business, technology, society and media can only be met by a business which is able to embrace and scale it’s “human side”. And humans are social creatures, so by that logic a human business is naturally a social business.
101 examples of f-commerce. A rather large list of companies who are using Facebook to sell products… Some were pop-up stores, PR stunts or specific campaigns and not all of them involve direct transactions through Facebook. Some use the API to pull through stock inventories on their Brand Pages, with others taking this further by allowing sign-ins to their checkout, following this.
The real cost of social media [infographic]. What resources are involved in managing your social media presence and running promotional campaigns?
Get Organized Around Content. How many new blog posts or web pages does your company publish every week? 5? 3? 1? Inconsistent? Do you really expect to scale web traffic, conversions and community if you don’t consistently show up? If you do, you’re dreaming.
Brand Loyalty & The Girl with the Rhino Tattoo. Your brand is probably the single-most powerful tool you have to create loyal paying customers. Problem is, most businesses have lost sight of what a brand or the act of branding really is. It is not your logo or package design. It is not quantified by how often your commercial airs on TV and during which show or sporting event. A celebrity endorsement might help ignite sales, but a strong brand will keep them on fire.
The Truth Behind A Massive Audience. Great ideas get traction and people tell other people about whatever it is that you are doing to the point where there is a massive audience for your thoughts and ideas. Pushing that further, it’s not so easy to find the right “who” if you’re not getting your message out to as many people as you can (unless all of those people are truly self-identifying themselves in a way that makes them easy to find and connect to).