Social Media Weekend: Campaign Mentality, Social Media ROI, Google Groupon

buy now!The other day I read David Meerman Scott’s post about ad agencies concentrating on campaigns rather than long term value of social media marketing. We work with ad agencies every day and the same attitude shows in almost everything.

Social media is not a sprint. Engage, nurture build for the long term. Here’s the post from WebInkNow and my own posts on this topic.

Advertising agency campaign mentality. In particular, the ad agencies love to tell me about the contests and games they’ve created as part of the campaign. And frequently, the pitch they send me includes talk of some award they’ve won.

Social Media Campaigns are a Waste of Money! Social media is a place where people interact with each other and, if you are lucky, this may include your brand. This is engagement. Everybody wants it, but to achieve that you have to think long term not one off campaigns.

Campaigns vs. continuous promotion. A client asked today how long should their campaign run. I am more and more of the opinion that forever is the correct answer in most cases. In the old days when buying media was expensive, you had to go all out to get the desired frequency and reach.

Rethinking Personal Data. Personal Data: The Emergence of a New Asset Class, which we released yesterday. Personal Data: The Emergence of a New Asset Class looks at the necessity to rethink personal data as an economic asset class, as it has the potential to represent untapped opportunities for economic growth and social benefit, whilst the issues of movement and protection of data must also be addressed.

Social Media ROI: ROI Doesn’t Stand for Return on Ignorance. I’m often asked, what’s the ROI of social media? To which I answer, you can’t measure what it is you do not value or know to value. Sounds simple enough. But, the truth is, determining value is not an easy process. But then again, whoever said using social media effectively in business was easy…is wrong.

[Infographic] 5 Scientifically Proven Ways to Get More Followers. I’ve been doing research for a few years now on how to get more followers, and here are some of the most important points I’ve found. You can find details about each point under the infographic.

Google’s Groupon Competitor Goes Live. The program has been in the works since at least January, when Mashable got hold of a fact sheet on the service. According to that document, Google Offers will look and operate much like Groupon or LivingSocial and send an email to users with a local deal of the day. Consumers then have a specific time period (likely 24 hours) to act on the deal.

Image credit A3.Format™

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

3 Responses

  1. Priit Kallas says:

    Thanks, Peter. Fixed it.

  2. Peter Johnston says:

    Good posts come from meticulous thought. That is rather undermined when there is a major keying error in the headline – it smacks of a quick blog dashed out in a hurry.
    Rather wastes all of the thought which went into it.

  3. Elias Shams says:

    Pritt, It’s no brainer to see that social media is here to stay for good. Given vast variety of the existing channels to choose and stick with, it’s time for such a hot space to enter into a new category. There is a need for a portal to provide a quick and intelligent decision for both the consumer and the enterprise about their online connections.

    A Platform to Help us to Distinguish Our Quality vs. Quantity Friends, Fans, Followers, and Companies

    Facebook, Twitter, LinkedIn, Youtube, Flickr and others have been doing a decent job of providing additional marketing exposure and even in some cases, additional revenue. However, as more and more social networking sites pop up, how do you manage your brand across all these channels? Maybe more importantly, which one of these sites should you select as the one that will help you best reach your target audience? The proliferation of the social media avenues is becoming overwhelming.

    This glut of information reminds me of the early 90’s when WWW was adopted broadly by the general public. Every company rushed to have a presence, to the point it became literally impossible to find the right information on the Web. That’s when a better generation of search engines – at first the Yahoo! and then Google – entered the market and helped us find the most relevant information by just typing simple keywords in their search box. If you had asked before Google launched, if there was a need for another search engine – most would have said no, we already have those….

    Then came Web 1.0 & 2.0 – Youtube, Flickr, myspace, Facebook, Twitter and countless others have turned everyday people into content producers, influencers and experts. We basically tripled down on the information overload How do you know which channels to select for deploying your social media strategy? How do you know which one is the right channel to let your fans and followers to find you, your products, and services? Most importantly, who is Joe Smith that is recommending that person, that company, that product?

    I hope my can accomplish such a mission. The site is not another social networking platform. Yet the portal to all your existing social media channels. The platform helps you, your fans, your potential clients to make an intelligent decision as to which company to connect to or follow via which social media channels and why? It’s free!

    CEO & Founder

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