Social Media Weekend: Facebook Deals, Social Marketing Benchmarks, The F-Factor
Facebook Deals: The Social Advantage Is Huge. Facebook Deals is sharing deals through emails and user profiles (specifically through the Newsfeed), adding a social element that their competitors can not possibly match. For example John Doe buys a new Hurley t-shirt, that t-shirt which was discounted by 50% is then shown in their friends newsfeeds and more than likely at least some of their friends share the same interest in clothing as them, perhaps they have a lot of skateboarding friends for example. It’s this element of social sharing that Groupon and other social buying sites lack.
2011 Social Marketing Benchmark Report Excerpt. Inside the excerpt, you’ll discover: which tactics are the most effective, most used and most difficult, where CMOs are setting their priorities, how social media marketing budgets are changing.
Twitter Confirms It Has Passed 200 Million Accounts, 70% of Traffic Now International. Independent research by the blog Business Insider concluded last month that there are 56 million people who are following 8 or more other people on Twitter, a number that site used to estimate the number of active Twitter users.
Video: How to Scale Your Social Business Program and Achieve Escape Velocity (Keynote). Your customer voices will always outnumber the number of community managers you can hire. As a result, companies must invest in these following five programs: Formalize a Hub and Spoke model. Become an enabler for business units. Scale with peer-to-peer communities. Formalize a customer advocacy program. Streamline workflow with SMMS.
Trendwatching.com: THE F-FACTOR. Consumers are increasingly tapping into their networks of friends, fans, and followers to discover, discuss and purchase goods and services, in ever-more sophisticated ways. As a result, it’s never been more important for brands to make sure they too have the F-FACTOR.
Ridiculous social media client mentality. In my experience, many companies want to throw money at “that social media thing.” They frequently tap the agency they already use for public relations or for advertising work. The client goes: “Hey, do you guys do social media work, too?” The agency exec goes: “Yes, of course we do!” But hey, I get it. If you run an agency and a client has a few hundred grand to blow, why turn that down!
The paperback choice and my video dilemma. The Road Trip video has been broken into four pieces for manageability and we inserted a tiny blurb for the paperback in each one. You can watch the entire video right now, at no extra cost, online. All you have to do is truthfully type in a password (The password is: iboughtthebook) when you watch each part of the video.