Social media weekend: Seth Godin, relationships, marketing is dead
Another collection of articles for people who want to stay up to date in all things social. Seth GOdin has released agreat free ebook. Marketing will die. What is a relationship and 50 tactics for social media. Share and enjoy.
What Matters Now: get the free ebook from Seth Godin. Now, more than ever, we need to shake things up. Now, more than ever, we need a different way of thinking, a useful way to focus and the energy to turn the game around. Seth’s new ebook will get you started on that path. A page from 60 great thinkers. (Download PDF now).
Be of service. Always. Excellence! Never an exception! If not Excellence, what? — Tom Peters in the ebook
2010: The Year Marketing Dies… (Subtitled) Or at Least Marketing as We Know It! If marketing burns to the ground in 2010, a new and more powerful marketing will rise from the ashes. The role of the new marketer:
- Won’t be merely to imagine creative messages but to fashion programs that are seamless with the actual product and service experience,
- Won’t be to plan bursts of communication on a yearlong calendar but to respond to and be part of the ever-changing dialog with consumers,
- Won’t be merely to talk at consumers but to listen and engage one to one,
- Won’t be to build campaigns but relationships…
Clay Shirky: How social media can make history While news from Iran streams to the world, Clay Shirky shows how Facebook, Twitter and TXTs help citizens in repressive regimes to report on real news, bypassing censors (however briefly). The end of top-down control of news is changing the nature of politics. The same change is taking place in advertising and marketing. Control is an illusion.
Social media-powered show to hit Web. From creator of ‘American Idol’ comes ‘If I Can Dream,’ a social media approach to entertainment. If I Can Dream. Ehh… I had similar idea with my friend. Interaction, between characters across all social media in real-time. In addition to that regular TV appearances that are backed by YouTube and Hulu. This project seems to bypass regular TV. Ideas cost nothing, innovation is in doing…
Relationships Aren’t Universal. You, as a business, may have all the best intentions to forge a relationship with me, meaning that you want to talk with me, interact with me, get to know me better, understand my motivations and my personality and demonstrate that you value me as a customer, and hopefully give me lots of reasons to adore you and express that adoration publicly. I, however, may just want to get a discount, buy your thing because it suits my needs, and move on.