Social Media Weekend: Social Media ROI, Metrics and Reports
This weekend I look a what’s becoming important in corporate social media. Well, no big surprise there. Where’s the money? What’s the ROI of your actions. Play time is over…
Socially Awkward Media. New research by A.T. Kearney that analyzes the Facebook performance of Interbrand’s Top 50 Global Brands. Traditional marketers are so bad at understanding social networks that many have all the confidence of awkward teenagers at their first school dance. They’re just not connecting.
Which Social Media Marketing Metrics Really Matter? (And To Whom?). If part of your job is measuring the success of your social media marketing programs, then you need to start segmenting the stakeholder groups you’re providing that data to and tailoring the type of metrics, the volume of metrics, and the frequency of reporting you provide them.
How Soon Before your Social Media Program Gets you Fired?. We are only in Social 1.0, and the next step is integration of processes, so let’s get ready and pull the pieces of the patchwork together.
The Social Media ROI Conundrum. A recent report by the Altimeter Group shows that developing ROI measurements is the primary focus of 48 percent of social strategists. This is also backed up by a recent eMarketer report that shows the increased focus on ROI metrics. Specifically, the report shows the heightened focus on measuring conversions and revenue from social media efforts.
The Virtuous Circle: The Role Of Search And Social Media In The Purchase Pathway. The study includes behavioral and motivation analysis of consumers who purchased and converted online for consumer electronics manufacturer Dell and leading brands in the telecommunications and consumer packaged goods (CPG) categories.
Image credit Andrew Magill
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