Social media weekend: Women, ROI, Social Sales
Another installment of resources for people who just can’t let go of social media.
Identification of Influencers Increases Campaign Effectiveness by 50%. Vibrant customer communities enable companies to identify their most influenctial customers through behavioral profiling and social network analysis (SNA) techniques, and are therefore vital tools not only for their immediate benefits in member-driven support, promotion, and innovation, but as a means for attracting customers to serve as influencers in future marketing campaigns. Here’s the PDF(http://www.lithium.com/pdfs/whitepapers/Building-Customer-Networks-for-Successful-Word-of-Mouth-Marketing_DNn9P5Hp.pdf).
US Women in Social Networks, 2nd Annual Social Media Study (PDF). 86% of women have a profile on a social networking website, up 48% since last year. This increase is even greater for older women (126%), whose participation grew from 31% to 70%. Women under 30 boast a 96% participation rate on social networks. Facebook overshadows all other social networking websites.
2009 Business Social Media Benchmarking Study (PDF). Business.com’s 2009 Business Social Media Benchmarking Study was designed to assess current trends in the use of social media in North American businesses. Based on 2,948 valid responses to our online Business Social Media Benchmarking Survey during August and early September, 2009, the results provide a very useful benchmark for where businesses, and business people, are finding value in social media across different activities and sites. Registration page, if PDF does’nt work.
Dell drives $6.5 million in revenue from Twitter. @DellOutlet is now close to 1.5 million followers on Twitter, and back in June we indicated that @DellOutlet earned $3 million in revenue from Twitter. Today it’s not just Dell Outlet having success connecting with customers on Twitter. In total, Dell’s global reach on Twitter has resulted in more than $6.5 million in revenue.
The Art of Social Sales: Sales 2.0 Strategies in 5 Industries. Learn how high-tech, non-profits, retail, sports and telcos leverage new strategies to engage with customers. Develop strategies to use social networks to generate leads and cultivate relationships. Learn how companies like newScale and ConnectandSell are using LinkedIn and Twitter. Participate in the conversations that your newly empowered consumers are having.
Marketing Shifts: By 2014, Interactive Spend Hits $55 Bil. Interactive marketing will approach $55 billion and will represent 21% of all marketing spend in 2014 — benefiting from search, online display, email marketing, social media and mobile marketing, per Forrester’s Interactive Marketing Forecast. I believ this number to be much higher as we factor in other budgets that are connected to e-channels: salaries and IT.
Image credit: Ivan Petrov