Social Media Will Penetrate Corporate Firewalls
Few weeks ago we posted our predictions for the 2010 social media scene. Now we will try to explain these trends in a little bit more detail.
Some of our corporate customers don’t have access to Facebook or any other social media in their offices. The reason is mostly that the important IT people think that Facebook and other social media channels are endless sources of exploits, phishing, spam and other evil things I don’t even dare to say.
My own view is a bit lighter and I believe that if the security framework is sound then social nets don’t pose much of a threat. But whatever the security people might think the pressure to open up communications will grow.
Direct communication with customers in sales, real-time support services, social media integration into CRM systems and other benefits will gradually help social media to reach behind the mighty corporate firewall.
Of course, there might be some negative effects. For example productivity may suffer because of the time that people use for personal social media activity. On the other hand this personal interaction might be seen as “being human” and actually help the brand to be more authentic.
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