Stats: How The Inc. 500 Use Social Media

social media study inc500The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a significant social media study on the usage of social media in fast-growing corporations. Some social media stats from the Inc. 500:

  • 83 percent of the Inc. 500 report using at least one of the social media tools studied in 2010
  • 84 percent characterized their use of Facebook as successful
  • 93 percent characterized their use of message/bulletin boards and online video as successful
  • 56% of respondents felt that social media was “very important” to their business and marketing strategy
  • 70 percent report they actively monitor their brands or company name in the social media space
  • 31 percent of companies use Facebook to communicate with other companies like vendors, suppliers or partners. 27% use Twitter for this purpose.
  • 57 percent use social networking sites to recruit and evaluate potential employees

I am specially excited about the 31 and 27 percent who use Facebook and Twitter for B2B communication. I see that adoption of social networking sites for hard business will become a norm within next 5-10 years. As you can see from our post a few days ago (The 2010 U.S. Digital Year in Review), email usage dropped almost 60 persent in the 12-17 age group last year. I don’t think that when they enter the workforce they will ask themselves, “What was that email thing my father used?”

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.