Mart Prööm

Hi there! I'm a young marketing enthusiast currently getting my bachelors degree in the awesome field that is marketing. I'm passionate about inbound marketing, social media, mobile marketing and my own personal hobbies such as football and volleyball.

8 Responses

  1. Mike Burnard says:

    Great article! However, now that timeline is here we can’t have landing pages. Without the default landing page you used, do you feel the campaign would have been as effective?

    • Priit Kallas says:

      Mike, driving people directly to campaign tab is possible trough FB ads, shares have a direct link and use activity on timeline to direct people to the right place. I think it would work.

    • Mart Prööm says:

      Thanks, Mike! Great question by the way. I honestly think YES because all of the traffic was sent directly to the application. From the banner ads and from the shares. The fact that there are no more default landing pages concerns more about the random people who are not directed to a specific landing page. You can still direct the the traffic to a Facebook application. Hope I was clear 🙂

    • Mike Burnard says:

      Awesome, thanks Priit and Mart. Very exciting seeing these results. Thanks for the quick reply!

  2. frank inzirillo says:

    What system did you utilize to host the campaign (wildfire, punchtab, etc). Did you come up with the algorithm to award points to fans when they provided their email address/clicked like/suggested to a friend or was that part of something else?

    • Mart Prööm says:

      Hi Frank,

      We created a custom system, made from scratch by our developers. The promotion builder will be soon launched to public. We took the point awarding idea from a random campaign and implemented it to an algorithm. In time, we perfected it. We’re awarding points for email addresses and share tokens that turn into participants.

    • frank inzirillo says:

      great. thanks for getting back so quickly

    • Mart Prööm says:

      No probs, we’ll be soon launching the platform. Soon… 🙂

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