Survey of Online Consumer Behaviour

Technology M&A in 2019

The 3rd annual survey of online consumer behaviour, by Harris Interactive and sponsored by Tealeaf, highlights the importance of online customer experience (GB Online Consumer Behaviour Study: 2009 Harris Interactive). Some of the fingings are:

53% of all British adults surveyed said that given the economic climate they are now conducting more transactions online than they did in the past year.

77% of adults that have conducted a transaction in the last year saying they have experienced problems. (89% in 2008 and 86% in 2007)

Website problems are having a dramatic effect on the bottom lines of online businesses with 46% of adults revealing they would abandon a transaction entirely after experiencing a problem on the website. 40% said they would abandon and then turn to a competitor, leading to potentially long-lasting loss of revenue.


13% of online adults who encountered issues said they shared those experiences on a social networking site.

About half (51%) of all online adults said social media has influenced online transactions, 52% of online adults saying they used a particular
vendor after reading good reviews.

The nex big thing? 48% of respondents said they had a web-enabled mobile device and of these, 31% have conducted online transactions using a mobile.

The presentation of the findings:

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

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