Tagged: banners

8% of Internet Users Account for 85% of all Clicks 0

8% of Internet Users Account for 85% of all Clicks

The results of an update to the comScore highly publicized “Natural Born Clickers” research, conducted two years ago with Starcom USA and Tacoda, indicate that the number of people who click on display ads...

Let’s Kill The CPM 0

Let’s Kill The CPM

We have a problem, folks. And I, for one, think we should start to fix it by killing off the CPM, once and for all. Why is the CPM such a problem? If you...

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