Tagged: display ads

8% of Internet Users Account for 85% of all Clicks 0

8% of Internet Users Account for 85% of all Clicks

The results of an update to the comScore highly publicized “Natural Born Clickers” research, conducted two years ago with Starcom USA and Tacoda, indicate that the number of people who click on display ads...

Social Media Sites Serve More than 25% of UK Display Ad Impressions 1

Social Media Sites Serve More than 25% of UK Display Ad Impressions

comScore released the results of a UK study of online display advertising on social networking sites, based on data from the Ad Metrix service. The study found that social networking sites accounted for 13.8...

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