Tagged: online advertising

Successful strategies for marketing in the social networking platform? 0

Successful strategies for marketing in the social networking platform?

What are the differences in online and offline advertising and marketing. Why do campaigns fall on their faces when marketeers are trying to use old strategies in new channels. This excellent paper looks at...

Let’s Kill The CPM 0

Let’s Kill The CPM

We have a problem, folks. And I, for one, think we should start to fix it by killing off the CPM, once and for all. Why is the CPM such a problem? If you...